This book is written at a more macro level to engage students and professors and to show them how mobile is integrated into an overall marketing communications strategy. It provides a look at mobile strategy and it emphasizes the mobile ecosystem and career opportunities in the mobile marketing industry. Each chapter will guide the student through the steps of creating a mobile marketing strategy so that they end up with a final mobile marketing plan. This book is intended for a broad audience including students and professors in undergraduate and graduate business schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the competitive storms unleashed by technological change
"synopsis" may belong to another edition of this title.
Ms. Molly Garris is senior manager, digital marketing strategy at Neutrogena, where she works to evangelize consumer-centric digital best practices in digital creative development, consumer insights, integrated communications planning and other key digital marketing initiatives. Molly holds a BA degree in marketing from Michigan State University. Dr. Karen Mishra is a business school professor in Raleigh-Durham, North Carolina where she was selected MBA professor of the year in 2014. She teaches digital marketing in the MBA program at Meredith College.
"About this title" may belong to another edition of this title.
Shipping:
FREE
Within U.S.A.
Shipping:
US$ 2.64
Within U.S.A.
Seller: BooksRun, Philadelphia, PA, U.S.A.
Paperback. Condition: Fair. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Seller Inventory # 1606498401-7-1
Quantity: 1 available
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New. Seller Inventory # 23222498-n
Quantity: 5 available
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Paperback or Softback. Condition: New. A Beginner's Guide to Mobile Marketing 0.51. Book. Seller Inventory # BBS-9781606498408
Quantity: 5 available
Seller: Save With Sam, North Miami, FL, U.S.A.
Paperback. Condition: New. Brand New! This item is printed on demand. Seller Inventory # 1606498401
Quantity: 20 available
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition. Seller Inventory # 23222498
Quantity: 5 available
Seller: Textbooks_Source, Columbia, MO, U.S.A.
paperback. Condition: New. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 002003790N
Quantity: 4 available
Seller: booksXpress, Bayonne, NJ, U.S.A.
Soft Cover. Condition: new. Seller Inventory # 9781606498408
Quantity: 4 available
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9781606498408
Quantity: Over 20 available
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9781606498408
Quantity: Over 20 available
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 147 pages. 9.00x6.00x0.50 inches. In Stock. Seller Inventory # x-1606498401
Quantity: 2 available