A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Edition

3.5 avg rating
( 4 ratings by Goodreads )
 
9781606499849: A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Edition
View all copies of this ISBN edition:
 
 

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This second edition takes a best practices approach--one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function.

"synopsis" may belong to another edition of this title.

About the Author:

David Michaelson has over 30 years' experience conducting research for numerous Fortune 500 companies, universities, and philanthropic organizations. He has an extensive background in communication testing, message development, measurement of communications effectiveness, and branding. Along with Dr. Stacks, he is the author of numerous peer-reviewed articles on public relations measurement and evaluation. He received his PhD in anthropology from the New School for Social Research and is a research fellow of the Institute for Public Relations.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 34.95
US$ 40.88

Convert currency

Shipping: FREE
From United Kingdom to U.S.A.

Destination, rates & speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

David Michaelson, Don W Stacks
Published by Business Expert Press, United States (2014)
ISBN 10: 160649984X ISBN 13: 9781606499849
New Paperback Quantity Available: 10
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description Business Expert Press, United States, 2014. Paperback. Condition: New. Language: English . Brand New Book. Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This second edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession s impact on the client s return on investment in the public relations function. Seller Inventory # BZV9781606499849

More information about this seller | Contact this seller

Buy New
US$ 40.88
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

2.

Michaelson, David
Published by Business Expert Press 5/23/2014 (2014)
ISBN 10: 160649984X ISBN 13: 9781606499849
New Paperback or Softback Quantity Available: 10
Seller:
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Business Expert Press 5/23/2014, 2014. Paperback or Softback. Condition: New. A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Edition. Book. Seller Inventory # BBS-9781606499849

More information about this seller | Contact this seller

Buy New
US$ 40.89
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

3.

Michaelson, David
Published by Business Expert Press (2018)
ISBN 10: 160649984X ISBN 13: 9781606499849
New Paperback Quantity Available: > 20
Print on Demand
Seller:
Murray Media
(NORTH MIAMI BEACH, FL, U.S.A.)
Rating
[?]

Book Description Business Expert Press, 2018. Paperback. Condition: New. Never used! This item is printed on demand. Seller Inventory # 160649984X

More information about this seller | Contact this seller

Buy New
US$ 41.65
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

4.

Michaelson, David; Institute for Public Relations [Editor]
Published by Business Expert Press (2014)
ISBN 10: 160649984X ISBN 13: 9781606499849
New Paperback Quantity Available: 10
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Business Expert Press, 2014. Paperback. Condition: New. Seller Inventory # INGM9781606499849

More information about this seller | Contact this seller

Buy New
US$ 42.74
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

5.

Michaelson, David
Published by Business Expert Press (2014)
ISBN 10: 160649984X ISBN 13: 9781606499849
New Quantity Available: > 20
Print on Demand
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description Business Expert Press, 2014. PAP. Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9781606499849

More information about this seller | Contact this seller

Buy New
US$ 44.18
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

6.

David Michaelson
Published by Business Expert Press (2014)
ISBN 10: 160649984X ISBN 13: 9781606499849
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Business Expert Press, 2014. Condition: New. book. Seller Inventory # M160649984X

More information about this seller | Contact this seller

Buy New
US$ 46.51
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds

7.

David Michaelson, Don W Stacks
Published by Business Expert Press, United States (2014)
ISBN 10: 160649984X ISBN 13: 9781606499849
New Paperback Quantity Available: 10
Seller:
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description Business Expert Press, United States, 2014. Paperback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This second edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession s impact on the client s return on investment in the public relations function. Seller Inventory # BZV9781606499849

More information about this seller | Contact this seller

Buy New
US$ 50.85
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

8.

David Michaelson, Don W Stacks
Published by Business Expert Press, United States (2014)
ISBN 10: 160649984X ISBN 13: 9781606499849
New Paperback Quantity Available: 10
Print on Demand
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Business Expert Press, United States, 2014. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This second edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession s impact on the client s return on investment in the public relations function. Seller Inventory # APC9781606499849

More information about this seller | Contact this seller

Buy New
US$ 50.85
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

9.

Michaelson, David
Published by Business Expert Press
ISBN 10: 160649984X ISBN 13: 9781606499849
New PAPERBACK Quantity Available: > 20
Seller:
Russell Books
(Victoria, BC, Canada)
Rating
[?]

Book Description Business Expert Press. PAPERBACK. Condition: New. 160649984X Special order direct from the distributor. Seller Inventory # ING9781606499849

More information about this seller | Contact this seller

Buy New
US$ 47.18
Convert currency

Add to Basket

Shipping: US$ 7.00
From Canada to U.S.A.
Destination, rates & speeds

10.

Michaelson, David
Published by Business Expert Press (2016)
ISBN 10: 160649984X ISBN 13: 9781606499849
New Paperback Quantity Available: 1
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Business Expert Press, 2016. Paperback. Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Seller Inventory # ria9781606499849_lsuk

More information about this seller | Contact this seller

Buy New
US$ 52.46
Convert currency

Add to Basket

Shipping: US$ 5.06
From United Kingdom to U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book