Todo emprendedor que comienza un negocio, lo hace con la intensión de ganar dinero, construir una empresa que perdure y asegurar su libertad financiera. Sin embargo, la realidad es que no todo nuevo empresario triunfa y alcanza la libertad financiera, no toda historia de emprendimiento tiene un final feliz. De hecho, algunas personas terminan en peores circunstancias de las que enfrentaban antes de iniciarse en el mundo de los negocios. ¿A qué se debe que muchos empresarios se mantengan financieramente pobres pese a tener frente así oportunidades de negocio con el potencial de brindarles la libertad financiera que ellos buscan?
El fracaso de muchos empresarios ha sido el resultado de cometer, muchas veces inconscientemente, alguno de los siete errores financieros discutidos en este libro:
Quien desee construir una empresa exitosa debe evitar caer el cualquiera de estas trampas que puede convertir el noble sueño de ser empresario en una gran pesadilla.
"synopsis" may belong to another edition of this title.
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