Grow Smart, Risk Less: A Low-Capital Path to Multiplying Your Business Through Franchising - Hardcover

Shelly Sun

Hardcover

ISBN 10: 1608322025 ISBN 13: 9781608322022

Publisher: Greenleaf Book Group Press, 2011

Synopsis

Experienced franchisor Shelly Sun shares practical advice, insights, and her own compelling experiences to help readers discover the power and avoid the pitfalls of franchising their businesses. This title features a low-risk, low-capital path to astounding growth. In today's economic environment, and long into the future, access to capital is limited. Successful business owners have few options for dramatically expanding their brand, taking it to the regional, national, or even international arena. This book describes how readers, through franchising, can use other people's money and leverage their success for rapid growth; Covers the entire process of franchising. Most books on franchising focus on educating the franchisee, but this book is designed to fully educate the franchisor. The author walks readers through each stage of the franchising process: from determining if they have a franchisable concept, to assembling a professional team without wasting money, to adjusting the business model along the way for optimum growth, to growing as a leader to assume new challenges; Written by an experienced, nationally lauded franchiser. Unlike many authors of books on franchising, Shelly Sun has been through the process, growing her business from $1 million to $100 million in five years. She's been named entrepreneur of the year by the International Franchise Association and is being featured on a network prime-time show about compelling companies. The book offers practical advice like that in "Franchising for Dummies", with a focus on business growth for the franchisor, as in "Franchising and Licensing" by Andrew Sherman.

About this title

About the Author

Shelly Sun is the owner of BrightStar, a full-service healthcare staffing agency serving corporate and private clients. BrightStar has more than 250 locations, is an Inc. 500 company, and was named second in the top fifty fastest-growing woman-led businesses by the Women Presidents' Organization. Shelly has been named Entrepreneur of the Year by the National Association of Women Business Owners and the International Franchise Association and was featured on CBS's Undercover Boss in 2011. She has been actively involved with the International Franchise Association and currently serves on the board of directors. She is launching a consulting practice to help other business owners franchise their successful businesses.

From the Back Cover

"Expansion-minded business owners will learn a lot from Grow Smart, Risk Less. Shelly Sun correctly focuses on the importance of building unit-level economics to create a stronger foundation for accelerated franchise expansion. Learn from her experiences and from her approaches to building unit profitability to shorten the time it will take you to build your own successful franchised organization."
-- Fred DeLuca, Founder, Subway

"Grow Smart, Risk Less is a must-read for anyone considering franchising as a way to grow their business. Shelly Sun is a proven entrepreneur who shares the lessons she learned firsthand in growing BrightStar from three units to nearly three hundred in only six years. Her step-by-step guide can give any small business owner a head start in successfully expanding their business by effectively illustrating not just how to franchise but how to do it right."
-- Stuart Mathis, President, MBE/The UPS Store

"Shelly Sun has assembled a rich compilation of best practices for prospective franchisors based on her experiences building a successful franchise brand from scratch. Business leaders can learn as much from what didn't work as they can from what worked. Shelly has provided aplenty of both in a refreshingly candid and descriptive style."
--Darrell Johnson, President and CEO, FRANdata

"This is a must-read for those evaluating whether or not to franchise their existing business. It is also a valuable resource for franchising and management veterans looking for impactful strategies for developing a world-class culture of accountability, empowerment, and leadership. You'll learn implementable methods to further motivate your team and effectively align compensation with company objectives. Shelly embodies the American Dream -- discover her inspiring entrepreneurial success story."
--Catherine Monson, CEO, FastSigns

From the Inside Flap

Looking for a low-risk, low-capital path to astounding growth?

Experienced franchisor Shelly Sun shares practical advice and her own compelling experiences to help you discover the power and avoid the pitfalls of franchising your business.

In today's economic environment, access to capital is limited, and that isn't likely to change. Successful business owners have few options for dramatically expanding their brand. Grow Smart, Risk Less describes how you can use other people's money and leverage your success for fast, profitable growth.

Unlike many authors of books on franchising, Shelly Sun has been through the process, growing her business from $1 million to $100 million in five years in system-wide sales. In Grow Smart, Risk Less she describes the process she went through -- equal parts brutally grueling and enormously rewarding -- to make it happen. She will educate you on every stage of the franchising process, preparing you to make savvy business decisions that are right for your company now. You will learn how to:

• Determine whether you have a concept worthy of franchising and how to adjust your concept if you don't
• Assemble a professional team without wasting money
• Adjust your business model along the way for optimum growth
• Grow as a leader to assume the new challenges of leading a larger, more diverse organization

If you're ready for the next stage of business development, read Grow Smart, Risk Less and set yourself on the path to amazing growth.

Edition details

• Publisher: Greenleaf Book Group Press
• Publication date: 2011
• Language: English
• ISBN 10: 1608322025
• ISBN 13: 9781608322022
• Binding: Hardcover
• Number of pages: 240