Word of Mouth Marketing: How Smart Companies Get People Talking - Softcover

Andy Sernovitz

Softcover

ISBN 10: 1608323668 ISBN 13: 9781608323661

Publisher: Greenleaf Book Group Press, 2012

Synopsis

FROM THE NEW YORK TIMES, AND USA TODAY MONEY BESTSELLER

Foreword by Seth Godin. Afterword by Guy Kawasaki.

Master word of mouth marketing with this fun, practical, hands-on guide.

With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.

Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations:

- 3 Reasons People Talk About You

- 4 Rules of Word of Mouth Marketing

- 5 Ts of Word of Mouth Marketing

- 6 Big Ideas: Deep Stuff That Changes Marketing Forever

Find out what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner -- and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion -- and why some multi-million-dollar advertising campaigns fail to get noticed.

Open your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.

About this title

From the Back Cover:

You can have amazing word of mouth. This fun, practical, hands-on guide will teach you how.
   
What sparks the irrepressible enthusiasm of Apple, IKEA, Harley-Davidson, Southwest, Zappos, and Patagonia fans?
   
Why is everyone talking about a certain restaurant, car, band, or dry cleaner -- and why are other businesses and products ignored? Why do some products become huge successes without a penny of promotion -- and why do some multi-million-dollar advertising campaigns fail to get noticed?
    
In this book, word of mouth expert Andy Sernovitz will teach you exactly how you can create passionate, loyal fans that do your marketing for you, for free.
   
We're going to get specific: where to start, what to do, and how to make it successful. You'll learn how to use word of mouth to become more profitable, how to spend less on marketing, and how to make your customers happier.
   
You'll learn how to be that remarkable company people want to share with their friends.

About the Author:

Andy Sernovitz teaches word of mouth marketing.  He's the leader of the word of mouth movement, which teaches companies to earn the respect and recommendation of their customers. He's passionate about marketing ethics and travels the country teaching companies how to be nicer to people. He runs SocialMedia.org, the community for social media leaders at the world's greatest brands, and WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing. Andy taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business, ran a business incubator, and started half a dozen companies. He created the Word of Mouth Marketing Association and the Association for Interactive Marketing. You can read his fantastic blog "Damn, I Wish I'd Thought of That!" at  damniwish.com.

About this edition

• Publisher: Greenleaf Book Group Press
• Publication date: 2012
• ISBN 10: 1608323668
• ISBN 13: 9781608323661
• Binding: Paperback
• Number of pages: 240