Branded Faith: Contextualizing the Gospel in a Post-Christian Era - Softcover

Dixit, Rajkumar

  • 3.33 out of 5 stars
    6 ratings by Goodreads
 
9781608995592: Branded Faith: Contextualizing the Gospel in a Post-Christian Era
Softcover
ISBN 10: 1608995593 ISBN 13: 9781608995592
Publisher: Wipf & Stock Publishers, 2010

Synopsis

Christianity may be the greatest story ever told, but in Western culture it is losing ground against the powerful forces of secularization. In examining the root causes of this cultural shift, does the church have anything to learn from secular society and the business sector? For decades the church has resisted the idea of using business methodologies in the religious sphere. Yet a closer look reveals that most church hierarchies have borrowed much of their organizational structure from the business sector. But the church is not alone in its borrowing. Today the lines between the church and the business sector are blurred, as both entities influence each other interchangeably. In Branded Faith, Rajkumar Dixit enters an engaging and intellectually stimulating analysis of what the church can learn from the business practices of marketing, branding, and contextualization. Using examples drawn from widely recognized companies such as Nike, Starbucks, Coca-Cola, and Subway, Dixit systematically builds a case for the power of a story, and emphasizes the importance of seeking culturally relevant ways to spread it. Those who care deeply about sharing Christianity powerfully and effectively will find in Branded Faith a thoughtful presentation of ideas on how to maintain the integrity of the gospel, while exploring fresh methods of communicating the good news to a postmodern society.

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About the Author

Rajkumar Dixit is a nationally recognized speaker and trainer, specializing in branding and leadership development. He serves as an associate pastor at New Hope Adventist Church. He earned his Doctor of Ministry at Wesley Theological Seminary, in Washington, DC.

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Publisher
Wipf & Stock Publishers
Publication date
2010
Language
English
ISBN 10 
1608995593
ISBN 13 
9781608995592
Binding
Paperback
Number of pages
180
Rating
  • 3.33 out of 5 stars
    6 ratings by Goodreads

Other Popular Editions of the Same Title

9781498256834: Branded Faith: Contextualizing the Gospel in a Post-Christian Era

Featured Edition

ISBN 10:  149825683X ISBN 13:  9781498256834
Publisher: Wipf & Stock Publishers, 2010
Hardcover