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Synopsis
This is a core text examining the multi-faceted world of professional design. Readers gain an understanding of the nature of design through its history from the mid nineteenth century to today's multicultural global marketplace, and learn to recognize the elements and principles of design in colorfully illustrated chapters. The design process is explored in practical terms of conceptualizing, researching, assembling, and presenting and then examined in the context of 2D, 3D and virtual environments, emphasizing user experience and the constraints and needs of client-defined creativity. Chapters open with key terms and objectives, close with multiple offerings for review and practice, while sidebars and end-boxes place focus on topics such as ergonomics, sustainability, and individual designers from a variety of disciplines.
Covering all topics common to design foundation and recognizing that all designers benefit from shared vocabulary, this book provides students with the tools to create designs that are both visually compelling and conceptually inventive.
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About the Author
Karl Aspelund is an Assistant Professor in the Department of Textiles Fashion Merchandising and Design at the University of Rhode Island, USA, and has been a designer, artist, and teacher for over 20 years in apparel, theater, film and digital media.
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- PublisherFairchild Books
- Publication date2014
- ISBN 10 1609014960
- ISBN 13 9781609014964
- BindingPaperback
- LanguageEnglish
- Number of pages296
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