About the Author:
Arthur Asa Berger is professor emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has been a visiting professor in Italy, Germany, Hong Kong, and China and has lectured in more than a dozen countries. Berger is author of over one hundred articles and has authored or edited more than seventy five books on media, popular culture, social theory, humor, and tourism. His books have been translated into nine languages. Among his recent books are Seeing is Believing: An Introduction to Visual Communication; What Objects Mean: An Introduction to Material Culture; The Objects of Affection; Media and Society; Media and Communication Research Methods; Bloom’s Morning; Ads, Fads and Consumer Culture; Understanding American Icons; and Shop ‘Til You Drop. He was elected to the University of Iowa School of Journalism and Mass Communication’s “Hall of Fame” in 2009.
Review:
“A useful introduction to the study of tourism that applies semiotics and cultural theory to deal with some of our most iconic tourist destinations such as the Eiffel Tower, Disneyland, the Taj Mahal, Angkor Wat, the Bilbao Guggenheim Museum, and Brasilia.” —Kaye Chon, Dean, School of Hotel and Tourism Management, The Hong Kong Polytechnic University
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