Think Like A Fan: Invest in Your Fans They Invest in You - Softcover

Elias, Lee MJ

Softcover

ISBN 10: 1612061044 ISBN 13: 9781612061047

Publisher: Aloha Publishing, 2015

Synopsis

Customers buy. Fans buy in.

Learn how organizational leaders can use existing resources to build a culture of fans who are intensely loyal to their brand and are willing to talk about it. It's about exponentially expanding reach and ultimately creating new revenue streams by authentically interacting with your fanbase. Instinctively communicating in the current digital landscape will enable people to not just hear but listen and respond.

Think Like a Fan provides you with everything you need to know about transforming customers into die-hard fans for life.

About this title

About the Author

Lee M.J. Elias's credentials are rooted in sports, marketing and management. His diverse experience includes having worked with organizations such as the NHL, NBC, Hearst Media, A&E, Madison Square Garden among several other professional and collegiate sports organizations. In addition to being an author, Lee is also a Player Development Coach and Operations and Content Director with Peterborough Phantoms Ice Hockey and partial business owner of HockeyWrapAround.com. Lee currently lives in the United Kingdom with his wife Janet, son Logan and their three pets.
Stacy Rosales Granara's career includes over a decade working with national brands. Her work spans events, sales, marketing, project management, people management, training, development, and personal coaching. She is inspired by those around her trailblazing the pursuit of happiness and success. Her personal passions include laughs & conversations with her family and friends, food, nutrition, yoga, sports, and travel.

Review

Think Like a Fan is a book that every modern professional needs. It does an excellent job of breaking down why it's a requirement for every business to have a strong social media presence in today's rapidly changing world and then lays out a gameplay that most anyone in any field can utilize and profit from. Its format of mixing in real-world success story examples with chapter breakdowns and targets to focus on makes it both an easy and informative read that will be difficult to put down once you get started. Whether working in a company of one or one thousand, Think Like a Fan is quite simply the perfect blueprint for someone to maximize their company's social media potential from conception to implementation to maintenance and finally to the all-important tangible results that can take whatever endeavor your find yourself undertaking to new heights. There's even a section for troubleshooting those inevitable problems that will undoubtedly crop up when you least expect it, or how to re-imagine a brand that might already be off the ground, but is in need of a shot in the arm. I give Think Like a Fan my highest recommendation because the education it provided helped me adjust my own way of thinking when it comes to social media. After reading this book, it's easy to see that thinking like a fan is really the only way to think when it comes to taking your brand, whatever it may be, to the next level. --Ray Carsillo, EGM Magazine

Think Like a Fan is a game changer for companies, non-profits and entrepreneurs. I have known Lee Elias as a student , as a highly competitive athlete, and as an innovative marketing consultant. He is the real deal and his book lays out proven strategies for building a community of customers simply and clearly for all to follow. --Dr. David Sanders Professor, Communication and Media Montclair State University

Lee Elias brings to companies and organizations what has been happening with sports teams and their fans for decades. It's a must read if you want to understand how to capture the love of fans who invest time, money and loyalty to your brand." Whit Mitchell Executive Inner Circle Coach and Author of Working In Sync "The authors are smart, innovative and forward thinking. Their insights will have you rethinking you digital strategy." Mark Anthony Hunter Business Manager | Sub-Saharan Africa | Ortho Clinical Diagnostics "This book is a must read for leaders in every industry. It opens up communication between companies and customers (or fans) so individuals who do business with you can grow to love your brand. --Nelson Tuazon, Chief Nursing Officer, Baptist Medical Center MSN, MBA, MAEd, RN, NEA, BC, CENP, CPHQ, FACHE

About this edition

• Publisher: Aloha Publishing
• Publication date: 2015
• ISBN 10: 1612061044
• ISBN 13: 9781612061047
• Binding: Paperback
• Language: English
• Number of pages: 144