Learning First in Black & White: A Comprehensive Course in Art Composition for Instructors & Students - Softcover
Synopsis
Learning First in Black and White introduces The Design Code ®, an idea-generating system developed by Northwest artist and educator, Fred Griffin. It is a remedy for the artist s equivalent of writer s block, those times when the well of ideas runs dry. This system makes it possible to find fresh ideas and execute great designs on deadline.
Through many years of teaching design principles, Griffin found that if students worked first in black and white their grasp of basic design principles was much clearer than if they were dealing with the confusion of color. Color, a study unto itself, introduces an element of distraction hence the title, Learning First in Black and White.
In Learning First in Black and White, each lesson is explained with geometric shapes, followed by illustrations of an apple visually repeating the concepts. At the end of the book is a section that gives tips on how to dig deeper for better ideas. It's an answer to the question, "Where do ideas come from?"
The other two books in the series (Tossing Around Ideas and Putting It All Together) reinforce the concepts covered in the first book.
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About the Author
Diane Solvang-Angell is a graphic designer and illustrator based in Seattle. She has worked for many years as a freelance designer and illustrator, as an instruction of graphic design, and as a marketing communications manager with a Fortune 500 company.
Solvang-Angell was an art student in Seattle when she first encountered Fed Griffin, an artist, art teacher, and a practical philosopher who was conducting experiments into the application of logic to graphic design, with particular reference to the need of commercial designers to turn out projects on demand . . . whether or not their muse happened to be active that day.
When assignments were due, Angell found that her work alternately missed the point entirely or exhibited a hitherto unknown clarity. She could not understand why. The Design Code process developed by Fred Griffin seemed to provide answers. It pierced the veil that concealed the deepest relationships linking concept and idea with the visible tokens of illustration and design: line, form, mass, color.
Understanding that why has for years kept Solvang-Angell fascinated with the The Design Code process and given her a deep desire to share it. She and others have used The Design Code process in the business of graphic design, in teaching, in sketchbook practice, and in personal creative work. The system never fails. With The Design Code novices and experts alike can penetrate to deeper creative depths and create award-winning work.
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Learning First in Black & White: A Comprehensive Course in Art Composition for Instructors & Students
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