Softcover

ISBN 10: 1615640606 ISBN 13: 9781615640607

Publisher: Alpha, 2011

Get connected.

The Complete Idiot's Guide(r) to Creating a Social Network takes reader through the technical aspects of creating a successful site-and addresses the responsibilities involved in running one.

· Covers how to build and maintain a website through a white label service such as GroupSite or Ning, and by using customized software for creating one's own network

· Addresses such issues as privacy, authenticity, fostering participation, quality versus quantity, moral and ethical guidelines, and much more

· Americans now average more than six hours per month on social networks, with an active unique social network audience estimated to be from 149 million-up 29 percent from 2009

· Ad revenue taken in by social networking sites is growing rapidly, and many people and companies are looking for ways to get in on this growth

About the Author:

Angela Crocker specializes in social media coaching, marketing strategy, and event planning for arts organizations and small businesses through her company, Beachcomber Communications.