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Type on Screen: New Typographic Systems (Design Briefs) - Softcover

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9781616891701: Type on Screen: New Typographic Systems (Design Briefs)

Synopsis

The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.

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About the Author


Ellen Lupton is the author of thirteen books with PAPress, including Thinking with Type (more than 100,000 sold and translated into ten languages), Graphic Design: The New Basics, and Graphic Design Thinking

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Published by Princeton Architectural Press, 2014
ISBN 10: 161689170X ISBN 13: 9781616891701
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ISBN 10: 161689170X ISBN 13: 9781616891701
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