The Ten Commandments for Effective Standards: Practical Insights for Creating Technical Standards (Synopsys Press Business) - Hardcover

Bartleson, Karen

Hardcover

ISBN 10: 1617300020 ISBN 13: 9781617300028

Publisher: Synopsys Press, 2010

Synopsis

Technical standards play an important role in business as well as everyday life. They provide opportunities for market growth and competition. They enable interoperability. They make customers happier. They bring order out of chaos. Existing technical standards are being updated constantly, and new ones are being produced in increasingly greater numbers.

But do you know what it takes to create an "effective" standard?

The 'Ten Commandments for Effective Standards, ' written by computer chip industry veteran Karen Bartleson and illustrated by corporate cartoonist Rick Jamison, will not only provide you with ideas for creating better standards, it will also provide you with a newfound understanding of standards and their importance, respect for the standardization process, and ways you can leverage others' industry expertise to help you succeed in creating more effective technical standards.

Based upon twenty years of experience in the area of standards for electronic design automation and ideas drawn from other industry experts, the 'The Ten Commandments for Effective Standards' provides you with a list of procedural imperatives about what works and what doesn't work when developing effective technical standards.

This book will teach you how applying Bartleson's commandments to day-to-day standards activities can help make your resulting standards more effective and easier to adopt. From the Golden Rule of effective standards -- "cooperate on standards, compete on products" -- which points to the essence of standardization, to the tenth commandment -- "know that standards have technical and business aspects" -- which declares the importance of a standard's commercial implications, this book will provide you with a foundation for preparing for and performing in the technical standards arena.

Whether you are already involved in the process of creating technical standards or are interested in learning more about it, Bartleson's 'Ten Commandments for Effective Standards' is standard reading for anyone pursuing knowledge, excellence, and success in the field of technical standards.

About this title

About the Author

Karen Bartleson has three decades' experience in the computer chip industry. She is known for her work in the area of standards for electronic design automation, and is also one of the pioneers into social media in her industry, including Twitter. She is the author of "The Standards Game," a blog focused on the standards arena. Karen holds a BSEE from California Polytechnic State University, San Luis Obispo, California, and was the recipient of the Marie R. Pistilli Women in Design Automation Achievement Award in 2002. Her Twitter handle is @karenbartleson.

Review

"Karen is the best in her field. Candid and concise, 'The Ten Commandments for Effective Standards' is a must read for individuals interested in developing industry standards. Packed with wisdom and practical insights, readers will be able to apply the learnings!" --Shrenik Mehta, Chairman, Accellera; and Former Senior Director, Microelectronics, Sun Microsystems

"Karen does an excellent job in illuminating the sometimes murky workings of standards groups. In espousing her 'commandments,' she identifies the often innocuous situations that have caused major issues in the standards world and how to avoid those types of issues in the first place. This book should be required reading for anyone who will be participating in a standards organization, both inside and outside the EDA world." --Stan Krolikoski, Group Director, Cadence Design Systems; and Chair, IEEE Design Automation Standards Committee

"So, what's the big deal about 'The Ten Commandments for Effective Standards?' First, the author, Karen Bartleson, is a well-respected and recognized standards guru, particularly in technology circles. She understands the ins and outs of standards history, best practices, business implications, and current issues. She really knows what she's talking about. Second, Karen is incredibly gifted in conveying when and why standards are necessary and how to get the most out of them. She writes in a clear and entertaining style, plus she's passionate. Finally, Karen's able to ground the discussion with real-world examples and fun cartoons. This is a must read for anyone participating in standards development!" --David Lin, Vice President of Marketing, Denali Software

"Karen Bartleson makes it clear that there are no gods or goddesses in standards, but she neglects to mention that she is the Queen of EDA Standards. It's a dirty job, but Karen makes life much easier for any standards committee she belongs to. And now she has written a hands-on and easy-to-read primer for those engineers who wish to enter the important area of standards development." --Gary Smith, Chief Analyst, Gary Smith EDA

"Standards open the road for a community to remove barriers and progress more rapidly. They create the shared highways for all players--partners and competitors alike--to travel faster. Building on the greater combined wisdom and innovation of the community, standards enable whole industries to evolve quickly, benefiting not only their participating companies, but customers as well.

Karen provides a vivid insider view of the world of EDA standards creation, capturing this complex process with clear narrative, often punctuated with humor. She supports her writing with real industry examples. While many potential views and perspectives may be argued on particular cases, we should welcome the discourse on standards and their effective construction." --Gadi Singer, Vice President & General Manager, System-on-Chip Enabling Group, Intel Corporation

Edition details

• Publisher: Synopsys Press
• Publication date: 2010
• Language: English
• ISBN 10: 1617300020
• ISBN 13: 9781617300028
• Binding: Hardcover
• Number of pages: 146