Fashion Marketing & Merchandising - Softcover

Wolfe, Mary

Softcover

ISBN 10: 1619604973 ISBN 13: 9781619604971

Publisher: Goodheart-Willcox, 2013

Synopsis

Designed to help students review content, apply knowledge, and develop critical-thinking skills. A wide variety of activities are provided for various learning styles. This supplement is a consumable resource, designed with perforated pages so that a given chapter can be removed and turned in for grading or checking.

About this title

About the Author

Mary Wolfe has worked in all segments of the fashion industry, from textiles research to retail sales. She designed for a national sportswear firm before opening her own apparel business. She gained recognition as the personal fasion designer for the wife of a U.S. Vice President. As a
consultant to several garment manufacturers, she has assisted with collection designs and pattern specifications. Mary received the Outstanding Faculty Member Award for her teaching of fashion-related courses at the University of Delaware. She has been a New Jersey Woman of the Year and has been
listed in Outstanding Young Women of America and National Dean's List. Mary is the author of Fashion and Fashion Marketing and Merchandising. She received her bachelor's degree in Textiles and Clothing from Iowa State University and her master's degree in General Business (M.B.A.) from West Chester
University of Pennsylvania.

Edition details

• Publisher: Goodheart-Willcox
• Publication date: 2013
• ISBN 10: 1619604973
• ISBN 13: 9781619604971
• Binding: Paperback
• Language: English
• Edition number: 4
• Number of pages: 288