Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing - Hardcover

Glazer, Robert

Hardcover

ISBN 10: 1619615819 ISBN 13: 9781619615816

Publisher: Lioncrest Publishing, 2017

Synopsis

The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results.

Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry. Examining its roots and evolution, this book offers a better understanding of its impact as a vital form of direct-to-consumer digital marketing, and advice on how it can be used to change marketing and business development practices.

When used correctly, affiliate marketing and Performance Partnerships can be powerful tools to grow your business and Robert can show you how to tap into that boundless potential.

About this title

About the Author

Robert Glazer is the founder of Acceleration Partners, the leading independent performance marketing agency, which has worked with top brands such as adidas, Reebok, Target, Gymboree, Jet.com, Shutterfly, and Warby Parker. He has extensive experience in consumer, retail, and online marketing, has published more than 100 articles about performance marketing, strategy, and culture, and is the recipient of numerous accolades, including the Boston Business Journal 40 under 40 award and the SmartCEO Boston Future 50 award. A sought-after speaker, Robert has presented to global audiences, and has served as an advisor and board member to both nonprofit and high-growth businesses.

Review

"Performance Partnerships by Robert Glazer is a must-read, not only for those in affiliate marketing, but for anyone who wants to understand the power of creating mutually beneficial relationships with your customers and clients. Even as technology improves and consumers become more sophisticated, Glazer shows how, in the end, it's the trust that develops through relationships that will create success"-Keith Ferrazzi, #1 New York Times bestselling author of Who's Got Your Back and Never Eat Alone 
"The bar for affiliate marketing is being raised. Paying for just a click can risk damaging your brand and wasting your resources. Performance Partnerships where relationships, transparency and outcomes are measured in an integrated fashion is the future you should be working on now"
-Christine Day, CEO, LUVO Inc, Former CEO lululemon athletica
This is a must-read for CMO's and digital marketers. Performance Partnerships offers practical insights to address every modern-day marketers #1 priority: Growth."
- Robert Chatwani, CMO Atlassian & Former CMO eBay North America

"This is the future of what used to be known as affiliate marketing. Performance Partnerships presents a very powerful framework for how companies should smartly leverage an ecosystem of marketing partners to work on their behalf. A must read for any marketers today."      
- Cameron Herold, Author of Double Double, Meetings Suck & The Miracle Morning for Entrepreneurs
 
"Robert is a proven leader and innovator in the field of affiliate and performance-based marketing. He continues to be on the forefront of program development and analytics and is a great partner to help influence the future of your marketing strategy"            
  John Boris, SVP, Chief Marketing Officer, Shutterfly

"Why pay for marketing, when you can instead pay for results? Performance Partnerships presents a very powerful framework for how companies can smartly leverage an ecosystem of marketing partners to scale up their results."
- Verne Harnish, Author of Scaling Up & Founder Entrepreneurs' Organization
  
"The future of marketing is in the strength of the partnerships brands foster, nurture and mutually evolve overtime. Robert has captured all that you thought you knew and shows  CMOs and influencer and digital marketers what we need to know to future proof our affiliate marketing programs, and turn those programs into sustainable partnerships"     
- Lee Caraher, CEO Double Forte, Author The Boomerang Principle: Inspire Lifetime Loyalty from Your Employees & Millennials & Management

Edition details

• Publisher: Lioncrest Publishing
• Publication date: 2017
• ISBN 10: 1619615819
• ISBN 13: 9781619615816
• Binding: Hardcover
• Language: English
• Number of pages: 288