About the Author:
Garrett Sutton is an attorney, best selling author and one of Robert Kiyosaki's Rich Dad Advisors. A clear and engaging writer, Garrett demystifies legal topics and presents them in a very understandable and accessible manner. He has over thirty years experience in assisting individuals and businesses to limit their liability, protect their assets, implement advantageous corporate structures and advance their financial goals.
Garrett is the author of Start Your Own Corporation, Writing Winning Business Plan, Buying and Selling a Business and The ABC's of Getting Out of Debt among other titles.
ABOUT RICH DAD ADVISORS
The Rich Dad Advisor series is the comprehensive, 'how-to' companion series to Robert Kiyosaki's international blockbuster Rich Dad Poor Dad which is recognized as the #1 Personal Finance book of all time. The Rich Dad Advisor series, which has sold over 2 million copies globally, are timely and accessible books written by legal, tax and business experts selected by Kiyosaki as his Advisors.
Review:
Kirkus Reviews, December, 2012 wrote: "Sutton (Start Your Own Corporation, 2012) provides a handbook for entrepreneurs on the secrets behind successful business plans.
Businesses often start with a flash of inspiration for a product or service. According to the author, the difference between a good idea and a prosperous business is a well-written business plan. At its most basic level, a business plan helps organize an entrepreneur’s thoughts, Sutton writes; at its highest level, it provides a tightly structured outline of what the business will accomplish, how it will be funded and its requirements for long-term success. Sutton provides advice on how to establish a vision for what the business will do, how to gauge the potential company’s competition and how to find funding. Ideally, a business plan is the intersection of everything inside the business (costs, products, services, personnel, etc.) and everything outside the business (competition, market trends, political forces, etc.).” The book provides several examples of how structured plans have helped individuals understand their opportunities and challenges and, as an example, also supplies a detailed plan of a potential restaurant. The author writes with authority, giving concrete reasons behind each section of a plan, but offers plenty of encouragement along the way, motivating readers to undertake what is essentially a soul-searching exercise as well as a financial one. Sutton is also objective and truthful when highlighting the pitfalls that entrepreneurs may encounter. He reminds business owners that once a business is up and running, it’s essential to consult the original business plan from time to time to ensure they are achieving their original goals.
A wide-ranging, detailed primer for potential entrepreneurs."
"About this title" may belong to another edition of this title.