Items related to Advertising Design and Typography
Synopsis
This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover:
Researching your client and your audience
What makes an ad successful
Getting the audience’s attention in a crowded marketplace
Researching your client and your audience
The importance of consistent branding and identity
The difference between print advertising, billboards, the web, television, and radio
Advertising design versus editorial design
Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively.
Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
"synopsis" may belong to another edition of this title.
From the Author
Alex W. White is the author of The Elements of Graphic Design: Space, Unity, Page Architecture, and Type, Listening to Type: Making Language Visible, and The Elements of Logo Design: Design Thinking, Branding, and Making Marks. His books are used by professionals and as university texts the world over. He is chairman emeritus of the Type Directors Club and has taught graphic design and typography for thirty years at Parsons School of Design, Syracuse University, and the Hartford Art School. He is the chairman of the graduate program in design management at the Shintaro Akatsu School of Design at the University of Bridgeport in Connecticut. He holds an MFA in Advertising Design from Syracuse University and a BFA in Graphic Design from Kent State University.
From the Back Cover
This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are thoroughly discussed.
Chapters also cover:
What makes an ad successful
Getting the audience's attention in a crowded marketplace
The importance of branding and identity
Researching your client and your audience
Using typography to define personality and convey the message
The difference between print design and billboards, television, the Web, and radio
Advertising design versus editorial design
How to relate type to image, make type inviting, and set perfect text
Also included in the extensive section on typography is essential information on how type is perceived by readers, as well as typographic history, principles, and practice. Complete with over 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and help you see more critically and accurately.
"About this title" may belong to another edition of this title.
- PublisherAllworth
- Publication date2015
- ISBN 10 1621534812
- ISBN 13 9781621534815
- BindingPaperback
- LanguageEnglish
- Number of pages224
- Rating
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Advertising Design and Typography
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Skyhorse Publishing Company, Incorporated, 2015
ISBN 10: 1621534812
ISBN 13: 9781621534815
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