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Editing by Design: The Classic Guide to Word-and-Picture Communication for Art Directors, Editors, Designers, and Students - Softcover
- PublisherAllworth
- Publication date2021
- ISBN 10 1621537609
- ISBN 13 9781621537601
- BindingPaperback
- Edition number4
- Number of pages232
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Editing by Design Format: Paperback
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Editing by Design : The Classic Guide to Word-and-Picture Communication for Art Directors, Editors, Designers, and Students
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Editing by Design : The Classic Guide to Word-and-Picture Communication for Art Directors, Editors, Designers, and Students
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Editing by Design Format: Paperback
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Editing by Design (Paperback)
Published by
Skyhorse Publishing, New York, 2021
ISBN 10: 1621537609
ISBN 13: 9781621537601
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Paperback. Condition: new. Paperback. An Industry Classic, Revised for the Modern Age This classic guide to winning readers for designers, art directors, and editors, has been completely updated to be applicable to both online and print publication design. Because it has truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful attention of widely respected author and professor of graphic design Alex W. White, Editing by Design, Fourth Edition, describes how both word people and design people have the same task: to reveal the true core of each message as plainly and compellingly as possible. It is a book vital to creators of today's online and print media. Readers will find ways to marry content and form, helping story and design to reinforce each other, and create pages that are irresistible. Brimming with three hundred illustrations, chapters cover a wealth of design and editing matters, including: How to think about "editing" and "design" as a word person and a design personTeamwork and collaboration for story clarityOriginality and inducement for the readerColumns and grids for organization and consistencyCovers and content listings as tools for deeper reader involvementHow to use type hierarchy to catch and lure readersRepresentational and non-representational imageryUsing color as a branding device Readers will learn how editor-designer collaboration can achieve maximum creative impact through the effective use of words, images, and space. Full of practical examples, this book is equally for designers looking for a deeper understanding of how to design better and for writers and editors wanting to communicate more vividly with the utmost impact, as well as for editorial directors and publishers seeking a competitive advantage. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781621537601
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Editing by Design: The Classic Guide to Word-and-Picture Communication for Art Directors, Editors, Designers, and Students
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Editing by Design: The Classic Guide to Word-and-Picture Communication for Art Directors, Editors, Designers, and Students
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Editing by Design : The Classic Guide to Word-And-Picture Communication for Art Directors, Editors, Designers, and Students
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Taschenbuch. Condition: Neu. Neuware - 'Revised with the careful attention of widely respected author and professor of graphic design Alex W. White, Editing by Design, Fourth Edition, describes how both word people and design people have the same task: to reveal the true core of each message as plainly and compellingly as possible. It is a book vital to creators of today's online and print media. Readers will find ways to marry content and form, helping story and design to reinforce each other, and create pages that are irresistible. Brimming with three hundred illustrations, chapters cover a wealth of design and editing matters'. Seller Inventory # 9781621537601
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Editing by Design: For Designers, Art Directors, and Editors--The Classic Guide to Winning Readers
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Condition: New. Über den AutorrnrnJan V. White was former art director of magazines at Time Inc. An award-winning graphic designer, he was a communication design consultant to dozens of publication companies and hundreds of publications in his 55-ye. Seller Inventory # 351279008
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Editing by Design (Paperback)
Published by
Skyhorse Publishing, New York, 2021
ISBN 10: 1621537609
ISBN 13: 9781621537601
New
Paperback
Seller: AussieBookSeller, Truganina, VIC, Australia
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. An Industry Classic, Revised for the Modern Age This classic guide to winning readers for designers, art directors, and editors, has been completely updated to be applicable to both online and print publication design. Because it has truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful attention of widely respected author and professor of graphic design Alex W. White, Editing by Design, Fourth Edition, describes how both word people and design people have the same task: to reveal the true core of each message as plainly and compellingly as possible. It is a book vital to creators of today's online and print media. Readers will find ways to marry content and form, helping story and design to reinforce each other, and create pages that are irresistible. Brimming with three hundred illustrations, chapters cover a wealth of design and editing matters, including: How to think about "editing" and "design" as a word person and a design personTeamwork and collaboration for story clarityOriginality and inducement for the readerColumns and grids for organization and consistencyCovers and content listings as tools for deeper reader involvementHow to use type hierarchy to catch and lure readersRepresentational and non-representational imageryUsing color as a branding device Readers will learn how editor-designer collaboration can achieve maximum creative impact through the effective use of words, images, and space. Full of practical examples, this book is equally for designers looking for a deeper understanding of how to design better and for writers and editors wanting to communicate more vividly with the utmost impact, as well as for editorial directors and publishers seeking a competitive advantage. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9781621537601
Quantity: 1 available