Inside the Box: A Proven System of Creativity for Breakthrough Results

Boyd, Drew; Goldenberg, Jacob

ISBN 10: 1622311620 ISBN 13: 9781622311620

Publisher: Highbridge Co, 2013

Synopsis

The traditional attitude toward creativity in the American business world is to ?think outside the box ?: to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it's a problem-specific solution that does nothing to engender creative thinking more generally.Inside the Box demonstrates Systematic Inventive Thinking (SIT), a method that systemizes creativity as part of the corporate culture. SIT requires thinking ?inside the box,? working in one's familiar world to create new ideas independent of specific problems. Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of Inside the Box. SIT's techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging. With ?inside the box ? thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis.

About this title

About the Author

David Drummond has narrated over seventy audiobooks for Tantor, in genres ranging from current political commentary to historical nonfiction, from fantasy to military, and from thrillers to humor. He has garnered multiple AudioFile Earphones Awards as well as an Audie Award nomination. Visit him at drummondvoice.com.

Edition details

• Publisher: Highbridge Co
• Publication date: 2013
• Language: English
• ISBN 10: 1622311620
• ISBN 13: 9781622311620
• Binding: Audio CD
• Number of pages: 525