Answering Why: Unleashing Passion, Purpose, and Performance in Younger Generations - Hardcover

Mark C. Perna

Hardcover

ISBN 10: 1626345112 ISBN 13: 9781626345119

Publisher: Greenleaf Book Group Press, 2018

Synopsis

2019 Independent Press Award Winner: Education
2019 Independent Press Award Winner: Career
2019 National Indie Excellence Awards Book Award Winner: Business Motivational
2019 National Indie Excellence Awards Book Award Winner: Parenting & Family 
2019 National Indie Excellence Awards Book Award Finalist: Career
2019 Silver IPPY Award Winner: Parenting
2018 Silver Nautilus Award Winner: Relationships & Communication

Amazon Best Seller in Human Resources & Personnel ManagementAmazon Best Seller in Teams
Bridge the Gap and Reach the Why Generation

If you've ever struggled to motivate the young people in your sphere of influence, Answering Why is the game-changer you've been looking for. From the urgent skills gap crisis to the proven strategies to inspire our youngest generations, Answering Why addresses the burning questions faced by educators, employers, and parents everywhere.

Author, CEO, and generational expert Mark C. Perna shares his wide experience and profound success as both a single dad and performance consultant for education and workforce development across North America. Readers will be empowered to:

- Embrace the branch-creak crisis moments of life
- Make meaningful, productive connections with the Why Generation (anyone under 40 today)
- Bring relevance, self-discovery, and passion to the learning process

The Why Generation is asking a serious question, and it's time to answer it. This book will help awaken the incredible potential of young people everywhere and spur them to increased performance on all fronts, so they can make a bigger difference--which is exactly what they want.

About this title

About the Author

Mark C. Perna is the founder and CEO of TFS in Cleveland, Ohio, a full-service strategic communications and consulting firm whose mission is to share and support every client's desire to make a difference.

Mark, a graduate of John Carroll University, has many years of experience addressing industry leaders on the topic of expanding their reach in an increasingly global marketplace. As an international expert on Generations Y and Z, Mark has devoted his career to empowering educators and employers to unleash the tremendous potential of today's young people, both in the classroom and on the job.

After successfully parenting two Millennials as a single father, Mark has become a passionate advocate for bridging the generational divides that are contributing to America's profound skills gap. Parents, schools, districts, businesses, and state organizations of all sizes across North America have successfully used Mark's insights and strategies to connect more effectively with the younger generations.

In his work with educational and business organizations, Mark has pioneered many best practices for achieving more with today's young people, including the TFS Education with Purpose® philosophy and highly popular Career Tree® strategy, among others. Mark is frequently cited as the national expert in education enrollment, retention, and performance.

A dynamic and motivational public speaker, Mark frequently delivers keynote speeches at national and statewide events and spoke at Harvard University by special invitation. His genuine personality and warm sense of humor make him a fun and memorable communicator that people connect with immediately. He regularly addresses both small groups and massive crowds in his capacity as a generational and performance expert, reaching thousands of educators, employers, parents, and young people each year with his powerful message of change and empowerment.

Review

“Perceptive... reasonable and thought-provoking arguments all.”
--Publishers Weekly

''This is an amazing book you can apply to every area of your life. Educators, trainers, and anyone working with young people today will discover the tools and strategies to build direction, motivation, and passion in these pages.''
--Brian Tracy, best-selling author of 86 books

''Mark is fantastic at explaining the pressures and expectations weighing on the younger generation entering the workforce. Written for those looking to hire and retain Generations Y and Z, this book outlines who they are and how we can empower them to turn the business world on its head.''
--Christine Hassler, generational expert, keynote speaker, best-selling author

''Youth culture today impacts everyone—Gen X and Baby Boomers along with Gen Z and Millennial stakeholders. Answering Why will help inform your thinking about how to adjust to an ever-evolving workforce, enabling the reader to create scalable solutions to employee engagement and other workforce opportunities.''
 --Jeff Fromm, president of FutureCast, keynote speaker, author of Marketing to Millennials, Millennials with Kids, and Marketing to Gen Z

''Educators have long been searching for a cohesive set of strategies to engage today's young people. In Answering Why, Perna delivers it—while making a powerful argument for equipping all students in the K-12 system with both the academic knowledge and technical skill to be competitive, whether college, technical school, or career is in their immediate future. I'm proud to recommend this book to all parents and educators looking to make a bigger difference for their students!''
--Christy Perry, superintendent, Salem-Keizer Public Schools

''Engaging. Accurate. Insightful. Mark Perna truly understands how the older and younger generations work (and sometimes don't work) together. His insights will spark productive conversations and challenge the stigmas that have held the younger generations back in today's workforce.''
--Adam Robinson, founder and CEO of Hireology, author of The Best Team Wins

''Mark has created a comprehensive playbook full of insight while dispelling the mainstream myths concerning the younger generations. In addition, he strategically creates a compendium for greater conversations as well as a call to action among school administrators, industry leaders, policymakers and higher education providers. This is an essential read for anyone looking to influence education and the greater global economy while lessening the skills gap crisis.''
--CyLynn Braswell, executive director of College & Career Readiness at Northwest Independent School District

''This book will remind educators and workforce development professionals why they care about students and careers. As a member of the Millennial generation, I found the specific examples and real-world success stories compelling. By opening the conversation with useful and practical steps to reach the Why Generation, Mark Perna is working to reframe mindsets about how we connect students to careers. Answering Why will be the catalyst to change our thinking about this critical topic.''
--Jen Schottke, vice president in the construction industry, elected board of education trustee, millennial, and parent

''Answering Why is a marvelous tool for workforce development and education organizations across the country. It's an easy read but full of eye-opening insights and actionable steps to connect more effectively with today's up and coming workforce. Parents will also benefit from the strategies to motivate their children to greater performance. Organizations that are looking to build a robust learning and training culture should start with this book. Bravo!''
--Jimmy E. Greene, president and CEO of ABC The Greater Michigan Chapter and The Greater Michigan Construction Academy

''This is an incredibly important message that will change the face of education and workforce development in this country.''
--Cathie Raymond, deputy associate superintendent and state director of Career and Technical Education, Arizona Department of Education

''What an eye-opening book! Answering Why reveals the vast potential of today's young people and equips us to answer their why. Mark Perna has created the missing piece in the puzzle of the younger generations that we've been trying to solve blindfolded. This book is going to change the game for students and parents everywhere.''
--Paul Galbenski, 2012 Michigan Teacher of the Year, Dean, Oakland Schools

Edition details

• Publisher: Greenleaf Book Group Press
• Publication date: 2018
• ISBN 10: 1626345112
• ISBN 13: 9781626345119
• Binding: Hardcover
• Language: English
• Number of pages: 240