Items related to Mastering the New Media Landscape: Embrace the Micromedia...
Synopsis
The New Way to Get Noticed
The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
"synopsis" may belong to another edition of this title.
Book Description
In days past people got the world’s attention by winning over the gatekeepers of big media. But the Internet has changed everything― Barbara Cave Henricks and Rusty Shelton show you how to make your voice heard in this brave new world.
About the Author
Barbara Cave Henricks, founder and president of Cave Henricks Communications, has spearheaded campaigns for some of the biggest names in business today, including Jack Welch, Tom Rath, Larry Bossidy, Ram Charan, John Bogle, Maria Bartiromo, and Marcus Buckingham.
Rusty Shelton, founder and CEO of Shelton Interactive, has led digital strategy for more than thirty New York Times and Wall Street Journal bestsellers.
"About this title" may belong to another edition of this title.
- PublisherBerrett-Koehler Publishers
- Publication date2016
- ISBN 10 1626565805
- ISBN 13 9781626565807
- BindingPaperback
- LanguageEnglish
- Number of pages192
- Rating
Other Popular Editions of the Same Title
Search results for Mastering the New Media Landscape: Embrace the Micromedia...
Stock Image
Mastering the New Media Landscape: Embrace the Micromedia Mindset
Published by
Berrett-Koehler Publishers, 2016
ISBN 10: 1626565805
ISBN 13: 9781626565807
Used
Softcover
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00066411648
Quantity: 1 available
Stock Image
Mastering the New Media Landscape: Embrace the Micromedia Mindset
Published by
Berrett-Koehler Publishers, 2016
ISBN 10: 1626565805
ISBN 13: 9781626565807
Used
Softcover
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00024035548
Quantity: 3 available
Stock Image
Mastering the New Media Landscape: Embrace the Micromedia Mindset
Published by
Berrett-Koehler Publishers, 2016
ISBN 10: 1626565805
ISBN 13: 9781626565807
Used
paperback
Seller: Jenson Books Inc, Logan, UT, U.S.A.
Seller rating 4 out of 5 stars
paperback. Condition: VeryGood. A well-cared-for item that has seen limited use but remains in great condition. The item is complete, unmarked, and undamaged, but may show some limited signs of wear. Item works perfectly. Pages are intact and not marred by notes or highlighting. The spine is undamaged. Seller Inventory # 4BQFS9002F6V_ns
Quantity: 1 available
Stock Image
Mastering the New Media Landscape: Embrace the Micromedia Mindset
Published by
Berrett-Koehler Publishers, 2016
ISBN 10: 1626565805
ISBN 13: 9781626565807
Used
Softcover
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # U11K-00114
Quantity: 1 available
Stock Image
Mastering the New Media Landscape: Embrace the Micromedia Mindset
Published by
Berrett-Koehler Publishers, 2016
ISBN 10: 1626565805
ISBN 13: 9781626565807
Used
Softcover
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. 0.79. Seller Inventory # 1626565805-2-4
Quantity: 1 available
Stock Image
Mastering the New Media Landscape: Embrace the Micromedia Mindset
Published by
Berrett-Koehler Publishers, 2016
ISBN 10: 1626565805
ISBN 13: 9781626565807
Used
Softcover
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.79. Seller Inventory # 1626565805-2-3
Quantity: 1 available
Stock Image
Mastering the New Media Landscape: Embrace the Micromedia Mindset
Published by
Berrett-Koehler Publishers, 2016
ISBN 10: 1626565805
ISBN 13: 9781626565807
Used
Softcover
Seller: Book Deals, Tucson, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Very Good condition. Shows only minor signs of wear, and very minimal markings inside (if any). 0.79. Seller Inventory # 353-1626565805-vrg
Quantity: 1 available
Stock Image
Mastering the New Media Landscape: Embrace the Micromedia Mindset (AGENCY/DISTRIBUTED)
Published by
Berrett-Koehler Publishers, 2016
ISBN 10: 1626565805
ISBN 13: 9781626565807
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 4 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR013102971
Quantity: 1 available
Stock Image
Mastering the New Media Landscape: Embrace the Micromedia Mindset
Published by
Berrett-Koehler Publishers, 2016
ISBN 10: 1626565805
ISBN 13: 9781626565807
Used
paperback
Seller: One Planet Books, Columbia, MO, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. Illustrated. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 002201685U
Quantity: 1 available
Stock Image
Mastering the New Media Landscape: Embrace the Micromedia Mindset
Published by
Berrett-Koehler Publishers, 2016
ISBN 10: 1626565805
ISBN 13: 9781626565807
New
Softcover
Seller: KuleliBooks, Phoenix, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Fast Shipping - Safe and secure Mailer. Seller Inventory # 521X7W000LY6
Quantity: 1 available