Shareology: How Sharing is Powering the Human Economy - Softcover

Kramer, Bryan J

Softcover

ISBN 10: 1630473847 ISBN 13: 9781630473846

Publisher: Morgan James Publishing, 2015

Synopsis

Technology continues to evolve and make our lives busier and more complicated, but it can never replace true human connection--our fundamental need to share information, stories, and emotions.

Sharelogy explores the history, art and science of sharing, and illustrates why sharing is what gives us a unique competitive advantage as individuals and brands. It is meant for entrepreneurs and marketers who want to make their content more valuable, shareable, and for individuals who want to understand the power of sharing to grow their personal brand.

Kramer's best-selling second book, Shareology raced onto the USA Today's Top 150 Book List the week of its release, as well as onto #1 on Amazon in four categories includingBusiness & Planning, Strategic Planning, Hot New Releases and Communications, and Business Best Sellers Top 25 and Jack Covert Selects list on 800 CEO Reads. 

Shareology includes: 

• The Shareology Backstory
• Sharing in the Human Economy
• The Importance of Context
• The Human Business Movement
• Sharing: A Sensory Experience
• Timing Is Everything
• Redefining Influencers Inside and Out
• Connections and Conversations
• Creating Shared Experiences
• Social Selling Helping
• What Makes Stuff Worth Sharing
• Brands on Sharing
• The Sharing Future: What's Next?

Bryan Kramer is a renowned global speaker, consultant and trainer. He's also one of the world's foremost leaders in the art and science of sharing, and has been credited with instigating the #H2H human business movement in marketing and social, which was the basis for his first book: There is No B2B or B2C: It's Human to Human #H2H ~ another Amazon bestseller.

About this title

About the Author

Bryan Kramer is a renowned global speaker, consultant and trainer. He's also one of the world's foremost leaders in the art and science of sharing, and has been credited with instigating the #H2H human business movement in marketing and social.

In a unique sharing experiment conducted in his recent TED Talk at IBM titled Why Sharing is Reimagining Our Future, Bryan witnessed the true power of sharing when inspiration combined itself with reach and technology. The results were stunning - 21 million impressions in just 4 hours, spanning the globe to over 10 countries. No stranger to lists, Having worked hands-on as a senior advertising account executive, interactive planner and strategist, managing consultant, online producer, and marketing consultant for some of the Bay Area's largest marketing firms, Bryan has built his career on understanding every part of this business. 

As President/CEO of PureMatter, Bryan's leadership has steered the agency to consistent growth over the last 10 years, earning it a spot as one of the fastest growing private companies in Silicon Valley for over five years by the San Jose/Silicon Valley Business Journal.

Edition details

• Publisher: Morgan James Publishing
• Publication date: 2015
• Language: English
• ISBN 10: 1630473847
• ISBN 13: 9781630473846
• Binding: Paperback
• Number of pages: 220