Items related to Crack the Customer Mind Code: Seven Pathways from Head...
Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes! (Morgan James Faith) - Softcover
Synopsis
Crack the Customer Mind Code upends customary marketing approaches and takes a deeper approach to more successful selling. Based on an analysis of successful marketing campaign patterns, Crack the Customer Mind Code teaches the reader how to align marketing messages that leverage the mind’s natural progression to “yes” through seven steps: 1) identify the persona, 2) stimulate emotion, 3) calm the mind, 4) position or reposition, 5) engage with story, 6) interpret the outcome, and 7) lead prospective customers to give themselves permission to act. With this proven process, organizations can create stronger sales-producing marketing campaigns when the message is aligned with the way in which marketing information is absorbed and processed.
"synopsis" may belong to another edition of this title.
About the Author
Gary Hennerberg is a veteran marketing professional, equally accomplished in the dual roles of copywriter/creative director and analytic consultant. He has created and overseen hundreds of marketing campaigns that have reached tens of millions of households and businesses around the world. He is in demand as a consultant, speaker, trainer, and author
"About this title" may belong to another edition of this title.
Search results for Crack the Customer Mind Code: Seven Pathways from Head...
Stock Image
Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes!
Published by
Morgan James Publishing, 2016
ISBN 10: 1630476986
ISBN 13: 9781630476984
Used
Softcover
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition ex-library book with usual library markings and stickers. Seller Inventory # 00024999363
Quantity: 1 available
Seller Image
Crack the Customer Mind Code : Seven Pathways from Head -> Heart -> Yes!
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 24688423-n
Quantity: Over 20 available
Seller Image
Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes! (Paperback or Softback)
Published by
Morgan James Publishing 5/10/2016, 2016
ISBN 10: 1630476986
ISBN 13: 9781630476984
New
Paperback or Softback
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Seller rating 5 out of 5 stars
Paperback or Softback. Condition: New. Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes! 0.78. Book. Seller Inventory # BBS-9781630476984
Quantity: 5 available
Stock Image
Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes!
Seller: Lakeside Books, Benton Harbor, MI, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books! Seller Inventory # OTF-Y-9781630476984
Quantity: Over 20 available
Seller Image
Crack the Customer Mind Code : Seven Pathways from Head -> Heart -> Yes!
Published by
Morgan James Publishing, 2016
ISBN 10: 1630476986
ISBN 13: 9781630476984
Used
Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 24688423
Quantity: Over 20 available
Stock Image
Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes! (Morgan James Faith)
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # ABLIING23Mar2811580179270
Quantity: Over 20 available
Stock Image
Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes! (Morgan James Faith)
Seller: California Books, Miami, FL, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # I-9781630476984
Quantity: Over 20 available
Seller Image
Crack the Customer Mind Code
Published by
Morgan James Publishing llc, US, 2016
ISBN 10: 1630476986
ISBN 13: 9781630476984
New
Paperback
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: New. Crack the Customer Mind Code is destined to upend how you approach marketing, advertising, and selling. Even as customer attitudes have shifted during this new century due to technology, the economy, and emotionally draining negative news, the way in which the human mind processes information remains constant. Marketing and sales messages often fall short because they are not aligned with how the mind naturally processes information and makes decisions. In Crack the Customer Mind Code, veteran marketer Gary Hennerberg reveals seven pathways through the mind and lays out how to align marketing messaging with the various ways people think. Discover how you can: 1.Identify and create the personas of your core customer segments. The twelve most observed personas are detailed for immediate adaptation. 2.Stimulate emotion through fear, uncertainty, and doubt.3.Calm the mind with your solution to enable clearer thinking. 4.Properly position, or reposition, your product or organization to initiate new short-term memory. 5.Use storytelling to deepen the new memory and convert it to long-term memory.6.Logically interpret your sales presentation offer and create a compelling conclusion. 7.Persuade and lead your prospects to a sense of self-permission to buy. Overlaying these proven concepts onto each of the twelve defined personas, Hennerberg shows you how to powerfully transform marketing campaigns that move prospects to action.Once your message and personas are aligned, you now are equipped to solve the puzzle of getting your prospective customers to YES! Seller Inventory # LU-9781630476984
Quantity: Over 20 available
Stock Image
Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes! (Morgan James Faith)
Seller: Best Price, Torrance, CA, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. SUPER FAST SHIPPING. Seller Inventory # 9781630476984
Quantity: 2 available
Stock Image
Crack the Customer Mind Code
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # CW-9781630476984
Quantity: 15 available