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Synopsis
This book presents the topic of revenue management from a managerial accounting and financial management perspective. Its audience includes finance and accounting executives and managers, CPAs and consultants, and MBA and EMBA students and faculty interested in managerial accounting and financial management. It adds a field of parallel interest to the well-established field of cost management. The topic is important as individuals in the above-mentioned audience need to analyze revenue management decisions from an accounting/finance perspective. Thus, an accounting/finance dimension is added to the existing marketing, modeling, and industry-specific literatures. Only a handful of references exist in the accounting/finance literatures at this time. The reader will benefit from a comprehensive understanding of the field of revenue management, its history and applications, and its extensions to a variety of business types, as reflected in the various literatures of this field. These will be then integrated with managerial accounting and finance concepts so that the reader has a framework for the analysis of revenue management decisions.
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About the Author
Professor Emeritus; State University of New York at Buffalo
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- PublisherBusiness Expert Press
- Publication date2015
- ISBN 10 1631570935
- ISBN 13 9781631570933
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages200
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Revenue Management : A Path to Increased Profits
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Revenue Management: A Path to Increased Profits, Second Edition (Paperback or Softback)
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Revenue Management: A Path to Increased Profits, Second Edition
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ISBN 13: 9781631570933
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