For the past 30 years, business leaders have been exhorted to move faster and adopt a ready, fire, aim approach to the growth of their business. As the level of change and turbulence increases in all markets, all organizations must adaptquickly!or risk decline and decay. But what are the real behaviors, processes, and techniques that are critical to lead your organization at pace without creating confusion, frustration, and unnecessary risk? First and Fast provides business leaders with a comprehensive and pragmatic set of tools and ideas to enable them to increase pace, build momentum, and accelerate growth in a systematic way. This book is written for business owners, chief executives, other senior executives and managers, consultants, and business advisors.
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Stuart Cross (morgancross.co.uk) helps companies to dramatically accelerate growth. His clients include many of the world's leading businesses, such as Alliance Boots, GSK, PricewaterhouseCoopers, Avon Cosmetics, Wm Morrison Supermarkets, RBS Insurance, Sealed Air and Aimia.
His first book, The CEO's Strategy Handbook, was published in 2011 to critical acclaim. Prior to launching his consulting business, Morgan Cross Consulting, Stuart led the strategy team at Boots the Chemists, the UK's leading pharmacy chain and helped to plan and deliver the company's 2006 merger with Alliance Unichem.
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