Excellence in Internal Communication Management - Softcover

Linjuan Men, Rita; Bowen, Dr Shannon

Softcover

ISBN 10: 1631576755 ISBN 13: 9781631576751

Publisher: Business Expert Press, 2017

Synopsis

This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders.

Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed.

The book concludes with predictions of the future of internal communications research, theory development, and practices.

About this title

About the Authors

Dr. Rita Linjuan Men, PhD, APR, is an assistant professor of public relations at the University of Florida. She conducts research on internal communication, employee engagement, leadership, and social media communications. She has published over 30 articles in leading refereed journals and books and has received numerous awards and grants for her work. Dr. Men is an Arthur W. Page Legacy Scholar, a Plank Center for Leadership in Public Relations Scholar and a winner of the PRIDE Journal Article Award for Outstanding Innovation, Development, and Educational Achievements in Public Relations from the National Communication Association.

Dr. Shannon A. Bowen, PhD, full Professor, University of South Carolina, is an applied ethicist. She studies ethics in corporate public relations, NGOs, and governmental settings, and also conducts ethics training in these venues. She earned her PhD from the University of Maryland after working in research-polling. Her work can be found in numerous top-tier journals, scholarly books, and textbooks. Dr. Bowen is in the PR News Measurement Hall of Fame, has held numerous grants, and has won many awards.

Edition details

• Publisher: Business Expert Press
• Publication date: 2017
• Language: English
• ISBN 10: 1631576755
• ISBN 13: 9781631576751
• Binding: Paperback
• Number of pages: 242