Items related to A Professional and Practitioner's Guide to Public...
A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation - Softcover
Synopsis
Public relations has evolved from a supporting role into a strategic driver of organizational success. Today's PR professionals are expected not just to communicate--but to prove impact.
This fully updated third edition equips you with the tools to do exactly that.
Blending theory with real-world application, this book delivers a practical, best-practices approach to public relations research, measurement, and evaluation. You'll learn how to select the right methods, apply them rigorously, and generate meaningful data that clearly demonstrates the effectiveness of your campaigns.
Designed for working professionals and advanced students alike, this edition places a strong emphasis on accountability and outcomes--including how PR contributes to organizational goals, supports return on investment (ROI), and leverages standardized metrics in an increasingly digital and social media-driven landscape.
Whether you're refining your measurement strategy or building one from the ground up, this book provides a clear, evidence-based framework for making smarter decisions--and proving the value of your work.
"synopsis" may belong to another edition of this title.
About the Authors
David Michaelson has over 36 years' experience conducting research for numerous Fortune 500 companies, universities, and philanthropic organizations. He received his PhD in anthropology from the New School for Social Research.
Don W. Stacks is professor of public relations in the Department of Strategic Communication in the University of Miami's School of Communication. He received his doctorate from the University of Florida.
"About this title" may belong to another edition of this title.
Search results for A Professional and Practitioner's Guide to Public...
Stock Image
A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc. Seller Inventory # 00099582368
Stock Image
A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00105364287
Stock Image
A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Seller: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1631577611I3N00
Stock Image
A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1631577611I2N00
Stock Image
A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1631577611I3N00
Stock Image
A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1631577611I2N00
Stock Image
A Professional and Practitioners Guide to Public Relations Resea
Seller: Hawking Books, Edgewood, TX, U.S.A.
Seller rating 4 out of 5 stars
Condition: Good. Good Condition. **Has crinkling and staining** Five star seller - Buy with confidence! Seller Inventory # X1631577611X3
Stock Image
A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
Published by
Business Expert Press (edition 3), 2017
ISBN 10: 1631577611
ISBN 13: 9781631577611
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. 3. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 1631577611-11-1
Stock Image
A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 56324781-6
Seller Image
Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Seller Inventory # 28954543-5