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Synopsis
10TH ANNIVERSARY EDITION * REVISED AND UPDATED
“A book everyone ought to read-without question.”-ADAM GRANT
To get better answers, we must first ask better questions. Warren Berger reveals how in this beloved guide, with hundreds of thousands of copies sold.
In his groundbreaking A More Beautiful Question, now updated throughout, innovation expert Warren Berger proves that one of the most powerful tools for spurring change is also the most under-appreciated. Questioning-deeply, imaginatively, “beautifully”-can help us identify and solve problems, come up with ideas, and pursue fresh opportunities. But in an education and business culture devised to reward rote answers, questioning isn't encouraged-and, in fact, is sometimes barely tolerated.
A More Beautiful Question champions that impulse for inquiry. Berger introduces surprising masters of questioning. He goes behind the scenes of industry-leading companies to show how the practice is baked into the organizational DNA. And he shares inspiring stories of artists, teachers, entrepreneurs, basement tinkerers, and social activists who transformed their lives and the world around them by starting with a “beautiful question.”
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About the Author
Warren Berger, an expert on design thinking and innovation, is author of the acclaimed book Glimmer: How Design Can Transform Business and Your Life, which was named one of Business Week's “Best Innovation & Design Books of the Year.” Berger also writes for Fast Company, Harvard Business Review, and was a longtime contributing editor at Wired magazine. He has appeared on NBC's "Today Show," ABC "World News," many times on CNN, and as a frequently-used expert source on NPR's "All Things Considered." He lives in New York. www.AMoreBeautifulQuestion.com
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