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Synopsis
Don't let a fear of numbers hold you back.
Today's business environment brings with it an onslaught of data, but leaving the analysis to others in your company just won't cut it. Now more than ever, managers must know how to tease insight from data--to understand where it comes from, make sense of the numbers, and use those findings to inform their toughest decisions. But how do you get started?
Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes a three-step process to get the information you need, study the data, and communicate your findings to others.
You'll learn how to:
- Identify the metrics you need to measure
- Formulate hypotheses and test against them
- Ask the right questions of your data experts
- Understand statistical terms and concepts
- Create effective charts and visualizations
- Avoid common mistakes
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About the Author
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 13 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.
Author social media/website info: hbr.org; @HarvardBiz; linkedin.com/company/harvard-business-review; facebook.com/harvardbusinessreview; youtube.com/user/harvardbusinessreview
"About this title" may belong to another edition of this title.
- PublisherHarvard Business Review Press
- Publication date2018
- ISBN 10 1633695573
- ISBN 13 9781633695573
- BindingHardcover
- LanguageEnglish
- Number of pages256
- Rating
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HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)
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HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)
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HBR Guide to Data Analytics Basics for Managers (HBR Guide Series) (Hardcover)
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Hardcover. Condition: new. Hardcover. Don't let a fear of numbers hold you back.Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started?Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others.You'll learn how to:Identify the metrics you need to measureRun experiments and A/B testsAsk the right questions of your data expertsUnderstand statistical terms and conceptsCreate effective charts and visualizationsAvoid common mistakes Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781633695573
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HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)
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HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)
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ISBN 13: 9781633695573
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