Customer Data and Privacy: The Insights You Need from Harvard Business Review (HBR Insights Series) - Softcover
Book 9 of 29: HBR Insights
Synopsis
Collect data and build trust.
With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight from that data. But in the absence of regulation and clear guidelines from most federal or state governments, it's difficult for companies to understand what qualifies as reasonable use and then determine how to act in the best interest of their customers. How do they build, not erode, trust?
Customer Data and Privacy: The Insights You Need from Harvard Business Review brings you today's most essential thinking on customer data and privacy to help you understand the tangled interdependencies and complexities of this evolving issue. The lessons in this book will help you develop strategies that allow your company to be a good steward, collecting, using, and storing customer data responsibly.
Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.
You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.
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About the Author
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 12 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact. Visit hbr.org. Follow @HarvardBiz on Twitter; find us on Facebook and LinkedIn.
You can find HBR at:
hbr.org
Twitter: @HarvardBiz
Facebook: @HBR
Instagram: @harvard_business_review
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Customer Data and Privacy: The Insights You Need from Harvard Business Review (HBR Insights Series)
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Customer Data and Privacy: The Insights You Need from Harvard Business Review (HBR Insights Series)
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Harvard Business Review Press, 2020
ISBN 10: 1633699862
ISBN 13: 9781633699861
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Seller: HPB Inc., Dallas, TX, U.S.A.
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Customer Data and Privacy: The Insights You Need from Harvard Business Review (Paperback)
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Paperback. Condition: new. Paperback. Is it possible to take advantage of the benefits of data collection - and mitigate risks - for both companies and customers? Most consumers are not very skilled at evaluating privacy risks; they're either unable to determine the cost of sharing personal data online or unaware of what they're sharing. (Doesn't everyone scroll down without reading to click 'I accept'?) Without much intervention from most federal or state-level governments, companies are on their own to define what qualifies as reasonable use. In today's digital surveillance economy, there are no clear-cut best practices or guidelines. Gathering and using information can help customers - we see that in personalisation and autofill of online forms. But companies must act in the best interest of their customers and treat the sensitive information users give them with the ethical care of doctors, lawyers, and financial advisers. The challenges of operating in a digital ecosystem aren't going away. Customer Data and Privacy: The Insights You Need from Harvard Business Review will help you understand the tangled interdependencies and complexities and develop strategies that allow your company to be good stewards, collecting, using, and storing customer data responsibly. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues - blockchain, cybersecurity, AI, and more - each book provides the foundational introduction and practical case studies your organisation needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas - and prepare you and your company for the future. Is it possible to take advantage of the benefits of data collection - and mitigate risks - for both companies and customers? Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781633699861
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ISBN 13: 9781633699861
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Customer Data + Privacy
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ISBN 13: 9781633699861
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Customer Data and Privacy: The Insights You Need from Harvard Business Review
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Paperback. Condition: New. Collect data and build trust.With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight from that data. But in the absence of regulation and clear guidelines from most federal or state governments, it's difficult for companies to understand what qualifies as reasonable use and then determine how to act in the best interest of their customers. How do they build, not erode, trust?Customer Data and Privacy: The Insights You Need from Harvard Business Review brings you today's most essential thinking on customer data and privacy to help you understand the tangled interdependencies and complexities of this evolving issue. The lessons in this book will help you develop strategies that allow your company to be a good steward, collecting, using, and storing customer data responsibly.Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issuesand#8212blockchain, cybersecurity, AI, and moreand#8212each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideasand#8212and prepare you and your company for the future. Seller Inventory # LU-9781633699861
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