Items related to Principles of Marketing

Principles of Marketing - Hardcover

 
9781635490022: Principles of Marketing
Hardcover
ISBN 10: 1635490022 ISBN 13: 9781635490022
Publisher: Larsen and Keller Education, 2017

Synopsis

Marketing as a field is the fastest growing profession in the world and a most important one too. It includes the art of selling, creating and managing a brand or a product. The aim of this text is to give helpful insights about this vast field to the readers. It is designed in a way that it provides deep knowledge about the crucial factors affecting marketing and its most unique techniques. It is a valuable compilation of topics, ranging from the basic to the most complex theories and principles in the field of marketing. As this field is emerging at a rapid pace, the contents of this textbook will help the readers understand the modern concepts and applications of the subject.

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From the Publisher

Uses practical examples and cases to apply marketing concepts and principles to actual marketing management practices.

From the Back Cover

M->CREATED

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Publisher
Larsen and Keller Education
Publication date
2017
Language
English
ISBN 10 
1635490022
ISBN 13 
9781635490022
Binding
Hardcover
Number of pages
325
Editor
Thompson Jaden