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Principles of Marketing ISBN 13: 9781635490022

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9781635490022: Principles of Marketing
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Marketing as a field is the fastest growing profession in the world and a most important one too. It includes the art of selling, creating and managing a brand or a product. The aim of this text is to give helpful insights about this vast field to the readers. It is designed in a way that it provides deep knowledge about the crucial factors affecting marketing and its most unique techniques. It is a valuable compilation of topics, ranging from the basic to the most complex theories and principles in the field of marketing. As this field is emerging at a rapid pace, the contents of this textbook will help the readers understand the modern concepts and applications of the subject.

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Uses practical examples and cases to apply marketing concepts and principles to actual marketing management practices.
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9780139570025: Principles of Marketing

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ISBN 10:  0139570020 ISBN 13:  9780139570025
Publisher: Prentice Hall College Div, 1999
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