Let It Fly: 15 Riffs for Driven People - Softcover

Wickman, Gino ; Johnson, Rob

9781636807010: Let It Fly: 15 Riffs for Driven People

Softcover

ISBN 10: 1636807011 ISBN 13: 9781636807010

Publisher: Ethos Collective, 2026

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From the outside, your life may look exactly the way you hoped it would.Yet beneath the momentum, the milestones, and the success, one quiet question refuses to go away:

Why doesn't it feel like enough?

Let It Fly is not a system. It is not a step-by-step guide to a better business. It is something rarer: fifteen unscripted, unfiltered riffs from one of entrepreneurship's most trusted voices, captured in the raw moments when the microphone was on and the truth came out.

Gino Wickman has spent more than three decades helping driven people build great organizations and great lives. What he discovered is that the leaders who build something lasting all share a common foundation. Not a better framework. A better relationship with themselves.

Each riff stands on its own. Together they reveal the inner work that separates the leaders who feel their achievements from the ones who keep wondering when they finally will.

"What he built with EOS has helped hundreds of thousands of leadership teams find clarity and build healthy organizations. What you will read in these pages represents an accumulation of what he’s taught for decades." – Rob Johnson, co-author and entrepreneur

Gino Wickman is the creator of EOS (Entrepreneurial Operating System) and the author of Traction and Shine. Rob Johnson is an entrepreneur, CEO of Wayne Media Group, and the fractional CMO for Gino Wickman.

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About the Authors

Gino Wickman is the creator of the Entrepreneurial Operating System (EOS) and the founder of EOS Worldwide. He is the author of several books including Traction and Shine, and has spent more than three decades helping entrepreneurial leaders build great businesses and great lives. His teachings have impacted hundreds of thousands of leadership teams around the world. ginowickman.com

Rob Johnson is an entrepreneur, CMO, and communicator who has spent years working inside the entrepreneurial landscape, growing his own company while helping others grow theirs. He served as the architect of this project, curating Gino's most powerful riffs and shaping them into the book you are holding without losing an ounce of their raw honesty. robjohnsonconsulting.com

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