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Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service - Hardcover
Synopsis
You don't have a brand-whether it's for a company or a product-until you have a name.
The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.
Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn:
- What makes a good (and bad) name
- The step-by-step process professional namers use
- How to generate hundreds of name ideas
- The secrets of whittling the list down to a finalist
The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.
Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming.
"synopsis" may belong to another edition of this title.
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Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
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Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
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Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service (Hardback or Cased Book)
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Business Expert Press 12/14/2021, 2021
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Brand Naming
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Business Expert Press, US, 2021
ISBN 10: 1637423241
ISBN 13: 9781637423240
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Hardback. Condition: New. You don't have a brand-whether it's for a company or a product-until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn:What makes a good (and bad) nameThe step-by-step process professional namers useHow to generate hundreds of name ideasThe secrets of whittling the list down to a finalistThe most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming. Seller Inventory # LU-9781637423240
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Brand Naming
Published by
Business Expert Press, US, 2021
ISBN 10: 1637423241
ISBN 13: 9781637423240
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