Items related to Corporate Relationship Management Strategy

Corporate Relationship Management Strategy - Softcover

Maiorescu, Roxana D.

 
9781637427569: Corporate Relationship Management Strategy
Softcover
ISBN 10: 1637427565 ISBN 13: 9781637427569
Publisher: Business Expert Press, 2025

Synopsis

This book is perfect for corporate leaders, marketing communication practitioners, and students who want to gain a deep understanding of effective relationship management.

It draws on research from business, organizational psychology, and communication whose insights it applies to practice through clear and practical examples. The chapters discuss the process of building and maintaining relationships via the consistent implementation of corporate values to ensure the stakeholders’ identification with the company.

The reader will explore relationship management with employees and consumers in local and international environments, in offline and online interactions, and in times of crises. Finally, the chapters represent a journey into the role that leadership styles, internal cultures, and social media play in relationship management.

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About the Author

Roxana D. Maiorescu is a Professor of Marketing Communication at Emerson College, Boston. She specializes in communication management and social media. She conducted over 50 research projects that appeared as journal articles, books, book chapters, and national/international conference proceedings. Her research has been published by Routledge, Palgrave Macmillan, Oxford University Press, Elsevier, and Sage.

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Publisher
Business Expert Press
Publication date
2025
Language
English
ISBN 10 
1637427565
ISBN 13 
9781637427569
Binding
Paperback
Number of pages
144