Virtual Engagement: Managing Seamless Marketing with Technology - Softcover

Rajagopal, Dr

Softcover

ISBN 10: 1637428588 ISBN 13: 9781637428580

Publisher: Business Expert Press, 2025

Synopsis

Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.

Case studies are discussed in each chapter to support the discussions on various aspects of virtual marketing. The book argues that firms need to develop cost-effective e-commerce by engaging customers in business modeling.

About this title

About the Author

Dr. Rajagopal is Distinguished Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico and Visiting Professor at Boston University, Boston, Massachusetts. He has to his credit several books and research papers published in refereed international journals. Dr. Rajagopal has been conferred the Overseas Indian Award (Pravasi Bhartiya Samman Award) in 2023 for outstanding contribution in the field of Education. This is the highest honor conferred by the President of India in acknowledgement of the outstanding achievement in the field of Education in India and overseas destinations.

Edition details

• Publisher: Business Expert Press
• Publication date: 2025
• Language: English
• ISBN 10: 1637428588
• ISBN 13: 9781637428580
• Binding: Paperback
• Number of pages: 218