Decoding the Digital Jungle - Softcover

Vikas Chawla; David Appasamy; Nandita Raman

Softcover

ISBN 10: 1638325022 ISBN 13: 9781638325024

Publisher: Notion Press, 2021

Synopsis

Much like the annual spectacle of millions of wildebeest and zebras migrating from the parched savannahs, humankind too witnessed an even greater migration over the last two decades where 4.5 billion people ‘migrated’ to the internet. Over the last few years, this migration has led to a phenomenal growth of digital marketing. While digital as a medium has evolved tremendously, brands are still looking at how they can decode the digital jungle. This book juxtaposes modern marketing concepts with the wilderness. It explores the impending questions of every brand campaign - Why?". Why does your product or service even exist? Why should anyone buy it? Why should they choose you over your competitors?

It is also packed with case studies and infallible insights on the art of storytelling on new platforms, leveraging a brand’s online assets to enhance customer experience and identifying proven strategies to boost online sales. Right from establishing your brand to going that extra mile to convert the leads into loyal customers, and driving ROI, Decoding the Digital Jungle takes the readers on a safari of marketing concepts transitioning from the traditional to the digital age.

Edition details

• Publisher: Notion Press
• Publication date: 2021
• Language: English
• ISBN 10: 1638325022
• ISBN 13: 9781638325024
• Binding: Paperback
• Number of pages: 190