Honest SEO: Demystifying the Google Algorithm To Help You Get More Traffic and Revenue - Hardcover

Jason Hennessey

Hardcover

ISBN 10: 1639090169 ISBN 13: 9781639090167

Publisher: Greenleaf Book Group, 2023

Synopsis

Amazon Best Seller in Search Engine Optimization, Strategy & Competition, and Web Marketing

Nonfiction Book Awards Gold Medal Winner

Become one of thousands of business owners and marketers using the SEO strategies and advice in this book to rank higher on Google, increase leads, and get more revenue!

This SEO book is for you if you:
Want more website traffic, more leads, and more sales
Are a business owner or entrepreneur who wants to show up in searches on Google, rank higher on the Google results page, get more traffic to your website, and grow your business
Are a marketer or website developer (beginner to advanced!) responsible for SEO marketing, website performance or conversions
Are a student interested in learning effective, white hat SEO strategies that will improve digital marketing performance
Want to improve your web marketing strategy and outrank your competition
Are looking for effective SEO 2024 trends and strategies
Are ready to learn the search engine optimization strategies used by internationally-recognized SEO expert and CEO Jason Hennessey to drive more than $1 billion in leads and results for companies - which he shares in this tell all book for SEO

SEO is confusing—but it doesn’t have to be.

With search engine optimization, there’s so much misinformation out there.
There are also a lot of inexperienced practitioners giving not-so-great (and often not-so-honest) digital marketing and SEO advice.
This can be complicated, overwhelming, and expensive, leaving you feeling indecisive and not knowing where to start or who to believe.
Internet marketing can be daunting, but there are easy steps to break through the noise with simple, effective SEO optimization tips.

That’s where Honest SEO, an SEO book that’s been over 20 years in the making, comes in. After spending decades reverse engineering the Google algorithm, best-selling author and award-winning business leader Jason Hennessey shares the proven strategies he’s used to earn more than $1 billion for his clients by leveraging the power of SEO.

And you don’t have to know how to code or have a computer science degree to read and understand this book.

This book is SEO for dummies and a master resource on web marketing, whether you’re doing it on your own for your website or are looking for SEO strategies for your web developer or marketing team to implement.

With this book for SEO, you can learn easy-to-execute, effective SEO strategies, including the fundamentals that won’t go out of style when Google releases a new algorithm update. No matter what business you’re in, even if you don’t know where to start or what to focus on to actually get results, Honest SEO is the digital marketing blueprint written with perennial cutting-edge strategies that will increase your Google rankings, traffic, leads, and sales, all with the goal of increasing your revenue.

What’s in this easy-to-follow, best-selling book for SEO?

Chapter 1: What is SEO?
Chapter 2: Behind the Scenes of the Google Algorithm
Chapter 3: Three Main Components of SEO
Chapter 4: Creating the Blueprint for your Overall Web Strategy
Chapter 5: Your Digital Marketing Team
Chapter 6: Tools to Help You Measure Success
Chapter 7: Content Strategy
Chapter 8: Increasing Your Website’s Popularity One Link at a Time
Chapter 9: PR and Marketing
Chapter 10: Technical SEO
Chapter 11: Getting into Google Maps
Chapter 12 Importance of Photos and Videos in Your Strategy
Chapter 13: How to Convert Traffic to Profit
Chapter 14: Negative SEO

Apply these easy-to-follow tips and accelerate your growth and website traffic this year. Honest SEO is the SEO book 2024 that will help you reach your growth goals.

About this title

About the Author

Jason Hennessey is an entrepreneur, internationally-recognized SEO expert, author, podcast host, speaker, and business executive. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing.

His expertise led him to grow and sell multiple businesses, starting with a dot-com in the wedding industry. After presenting his SEO knowledge to a group of lawyers in 2009, Jason founded and later sold Everspark Interactive, cementing his reputation as a thought leader and authority in SEO for the legal industry. As CEO of Hennessey Digital since 2015, Jason grew a small consultancy to a $10MM+ business that made the Inc. 5000 list for the third year in a row in 2021, and he also runs SEO industry news site iloveseo.com. His first book, Law Firm SEO, is an Amazon best seller described as the ''holy grail of digital marketing for lawyers.''

Jason is the host of The Jason Hennessey Podcast, inspiring listeners to get curious together through conversations with business leaders, artists and entrepreneurs. He records his podcast at Hennessey Studios, a new state-of-the-art audio and video production playground for creators located in the Television Academy building in the heart of Hollywood.

A keynote speaker and frequent podcast and webinar guest, Jason is a columnist for the Washington Post and a regular contributor to Entrepreneur, Inc., and the National Law Review. He’s a recipient of the Gold TITAN Business Award for Entrepreneur in Branding, Advertising & Marketing, and has been named a National Law Review Go To Thought Leader.

Jason is a United States Air Force veteran and holds a Bachelor of Arts degree in Marketing from the University of Nevada, Las Vegas. A New York native, Jason launched his SEO career in Las Vegas and grew his reputation in the legal industry in Atlanta. He now lives in the Los Angeles area with his wife, Bridget, and their three children.

Edition details

• Publisher: Greenleaf Book Group
• Publication date: 2023
• ISBN 10: 1639090169
• ISBN 13: 9781639090167
• Binding: Hardcover
• Language: English
• Number of pages: 288