Content Is King - Softcover

Briggs, Laura Pennington

Softcover

ISBN 10: 1642011177 ISBN 13: 9781642011173

Publisher: Entrepreneur Press, 2023

Synopsis

Your brand is unique. Your website content should be, too.

Many businesses believe they know what sets their brand apart from the competition, only to discover they aren’t connecting with their audience. With Content is King as your guide, you’ll uncover your accurate Unique Value Proposition, so you can reach the customer-base that’s been searching for you. Learn to craft quality, authentic content that converts window-shoppers into returning customers. 

In an increasingly digital age, website content is the pinnacle launch pad that prompts your audience to act. Establish your brand values, determine the needs of your niche audience, and curate a website that highlights the exclusive opportunities only you can offer with Content is King as your go-to handbook.

Discover how to: 

• Build your content marketing strategy from scratch 
• Define your Unique Value Proposition and tell your own story
• Navigate Search Engine Optimization and direct high-volume traffic to your platform
• Discern your buyer’s journey to customize and enhance your patron’s experience

Take your content to new heights with top-grade editorial, today!

About this title

About the Author

Laura Pennington Briggs is a former middle school teacher turned freelance writer, project manager, and online course creator. Since leaving her teaching career in 2012 to pursue freelance writing, she's helped more than 6,000 students launch or optimize their freelance business. She's been featured in Inc., the Huffington Post, and Business Insider. Laura is also a PhD candidate in public administration and policy at Virginia Tech. She blogs at Better Biz Academy.

Edition details

• Publisher: Entrepreneur Press
• Publication date: 2023
• Language: English
• ISBN 10: 1642011177
• ISBN 13: 9781642011173
• Binding: Paperback
• Number of pages: 174