Synopsis
Your brand is unique. Your website content should be, too.
Many businesses believe they know what sets their brand apart from the competition, only to discover they aren’t connecting with their audience. With Content is King as your guide, you’ll uncover your accurate Unique Value Proposition, so you can reach the customer-base that’s been searching for you. Learn to craft quality, authentic content that converts window-shoppers into returning customers.
In an increasingly digital age, website content is the pinnacle launch pad that prompts your audience to act. Establish your brand values, determine the needs of your niche audience, and curate a website that highlights the exclusive opportunities only you can offer with Content is King as your go-to handbook.
Discover how to:
- Build your content marketing strategy from scratch
- Define your Unique Value Proposition and tell your own story
- Navigate Search Engine Optimization and direct high-volume traffic to your platform
- Discern your buyer’s journey to customize and enhance your patron’s experience
Take your content to new heights with top-grade editorial, today!
"synopsis" may belong to another edition of this title.
About the Author
Laura Pennington Briggs is a former middle school teacher turned freelance writer, project manager, and online course creator. Since leaving her teaching career in 2012 to pursue freelance writing, she's helped more than 6,000 students launch or optimize their freelance business. She's been featured in Inc., the Huffington Post, and Business Insider. Laura is also a PhD candidate in public administration and policy at Virginia Tech. She blogs at Better Biz Academy.
"About this title" may belong to another edition of this title.
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Content Is King: The Complete Guide to Writing Website Content That Sells
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Content Is King
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Paperback. Condition: new. Paperback. Your brand is unique. Your website content should be, too.Many businesses believe they know what sets their brand apart from the competition, only to discover they aren't connecting with their audience. With Content is King as your guide, you'll uncover your accurate Unique Value Proposition, so you can reach the customer-base that's been searching for you. Learn to craft quality, authentic content that converts window-shoppers into returning customers.In an increasingly digital age, website content is the pinnacle launch pad that prompts your audience to act. Establish your brand values, determine the needs of your niche audience, and curate a website that highlights the exclusive opportunities only you can offer with Content is King as your go-to handbook.Discover how to:Build your content marketing strategy from scratchDefine your Unique Value Proposition and tell your own storyNavigate Search Engine Optimization and direct high-volume traffic to your platformDiscern your buyer's journey to customize and enhance your patron's experienceTake your content to new heights with top-grade editorial, today! Everything you need to create winning strategies for writing your own website copy or evaluating website copy from a professional writer. The go-to book for crafting a highly-converting website that speaks to your target audience, showcases your unique brand offerings, and distinguishes you from your competition. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781642011173