Technology is simply the means to an end to develop new processes, systems, and tools, but its influence is being felt in every corner of the real estate industry.
Given the dizzying pace and expanding scope of PropTech, though, how can anyone hope to keep up?
In their book, PropTech 101, authors Aaron Block and Zach Aarons present an insightful narrative into the PropTech and real estate industry in effort to help ensure that you don’t get left behind in the wave of change.
This is not an exhaustive look at PropTech; it is, rather, a broad overview of basic history, dynamics, key stakeholders, and trends that serves as a set of keys that will open the door and let you into the PropTech space so that you can begin to explore it with confidence and a mental map of the most important contours.
The FUTURE of REAL ESTATE
“A real estate revolution is underway, and MetaProp is a master navigator of the emerging trends and technologies energizing this transformation. The team’s insight into the opportunities and possibilities is a rousing call to embrace change at an advantageous time. Consider Aaron, Zach, and their colleagues your expert partners in sparking open innovation and inspiring digital transformation at a critical confluence in which adaptation is essential for accelerating success.”
Jeff Stein
Senior advisor to the chairman, AECOM
“At Columbia Entrepreneurship, it’s our mission to enrich and support the entrepreneurial ecosystem throughout the Columbia community. Part of this involves imbuing traditional disciplines such as real estate with technology, digital literacy, and entrepreneurial thinking. In this way we empower the next generation of our students with the skills and sensibilities that will help them succeed. And so it is with PropTech 101―where Zach and Aaron share their access to top minds from around the world as well as actionable insights into the fascinating real estate technology space. Soak this in and enjoy as this book provides a rollicking journey through the exclusive world of elite PropTech investors.”
Dave Lerner
Director, Columbia Entrepreneurship
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Aaron Block has been co-founder and managing director of leading PropTech venture capital firm MetaProp since its inception in 2015. Previously, Aaron was an executive running the Chicago region of global commercial real estate services firm Cushman & Wakefield before serving as the chairman of Chicago-based BayRu, the US-Russian e-commerce company and eBay’s exclusive drop-shipping partner for Russia/CIS consumers. Aaron has served on a number of leadership boards and committees including the Young Presidents Organization, ULI New York, Manhattan Community Board Five, Friends of the Chicago River, and United Way Russia.
Zach Aarons was one of the top angel investors in before co-founding MetaProp, where his team has funded more than sixty start-ups. Previously, he worked as a commercial real estate developer with Millennium Partners; an investor at ENIAC Ventures; and the founder of Travelgoat, a walking tour company. He is a professor of PropTech at Columbia University and serves on the board of trustees for the Tenement Museum. Zach is also the 2017 recipient of the NYC Real Estate Tech Week’s “Investor of the Year” award and has been featured in dozens of international media publications and conferences.
"This book is a must read for anyone interested in PropTech, which surely must be all of us involved in real estate! It is practical, easy to read and packed with case studies and interviews."- Susan Freeman, Partner at Mishcon de Reya" There is no other book that will help you gain a better understanding of where PropTech has been, where it is now and where it must go. This book will help you build on the narrative that is PropTech from one of the original founders of it all. If you are involved in real estate in any way, this is a must read. Don't miss it!"- Duke Long, Principal at Duke Long Agency"In PropTech 101 the founders of MetaProp, a VC fund at the heart of the real estate industry, provide you with a 'mental map' of a rapidly evolving world. They explain how technology is fundamentally changing the entire real estate landscape, provide insightful analogies from the past, cutting edge commentary on the present and give a systematic exposition of the likely future."- Antony Slumbers, International PropTech Consultant and Strategist"The book puts together a comprehensive view of the thrilling, complex, growing world of PropTech using fascinating historical references, the writers' unique experience in the industry and interviews with the disruptors themselves. Reading this book helps the reader draw a mental map of who and what is changing the real estate world."- Julia Arlt, Global Digital Real Estate Leader at PwC Austria
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