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Synopsis
"Customer-originated Marketing" is a unique approach that scrutinizes all the options that are beneficial from the customer's perspective and feelings. These options include not only competitors in the same customer category, but also alternatives outside that category.
In this book he provides extensive insights into viable marketing frameworks and guidelines that enable you to gain a deep cognizance of your customer base and develop tailor made marketing solutions to maximize on the knowledge gained.
"synopsis" may belong to another edition of this title.
About the Author
CEO of Strategy Partners and co-founder of M-Force
(Management consultant and active investor)
1990 - P&G, Japan, Brand Manager / Marketing Director.
2006 - ROHTO Pharmaceutical, Executive Officer / General Manager of Marketing Division.
2015 - L’Occitane, Japan, CEO. 2016 - Contributed to L'Occitane group’s most profitable year. Later became an External Director and Strategic Advisor.
2017 – SmartNews, Senior Vice President of Marketing Japan and USA. Later became a marketing strategy advisor.
"About this title" may belong to another edition of this title.
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Succeed Through Customer Knowledge: A Guide to Practical Customer-Originated Marketing
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Succeed Through Customer Knowledge
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Paperback. Condition: New. "Customer-originated Marketing" is a unique approach that scrutinizes all the options that are beneficial from the customer's perspective and feelings. These options include not only competitors in the same customer category, but also alternatives outside that category.Unlock the Secrets to Business Success Through Deep Customer UnderstandingAre you ready to transform your marketing strategies and achieve sustainable business growth? Succeed Through Customer Knowledge provides a groundbreaking approach to understanding your customers, generating innovative ideas, and optimizing your marketing investments.This book introduces powerful frameworks like n1 analysis, the Customer Pyramid, and the 9segs map, enabling you to: Gain actionable insights into customer behavior and psychologyDevelop targeted marketing plans that resonate with your audienceMaximize your marketing ROI and drive business expansionDiscover how to build a customer-centric business that thrives in today's rapidly evolving digital landscape. Perfect for business professionals, marketers, and entrepreneurs seeking a competitive edge. Seller Inventory # LU-9781642731576
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Succeed Through Customer Knowledge : A Guide to Practical Customer-originated Marketing
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Succeed Through Customer Knowledge
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Succeed Through Customer Knowledge (Paperback)
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ISBN 10: 1642731579
ISBN 13: 9781642731576
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Paperback. Condition: new. Paperback. "Customer-originated Marketing" is a unique approach that scrutinizes all the options that are beneficial from the customer's perspective and feelings. These options include not only competitors in the same customer category, but also alternatives outside that category.Unlock the Secrets to Business Success Through Deep Customer UnderstandingAre you ready to transform your marketing strategies and achieve sustainable business growth? Succeed Through Customer Knowledge provides a groundbreaking approach to understanding your customers, generating innovative ideas, and optimizing your marketing investments.This book introduces powerful frameworks like n1 analysis, the Customer Pyramid, and the 9segs map, enabling you to: Gain actionable insights into customer behavior and psychologyDevelop targeted marketing plans that resonate with your audienceMaximize your marketing ROI and drive business expansionDiscover how to build a customer-centric business that thrives in today's rapidly evolving digital landscape. Perfect for business professionals, marketers, and entrepreneurs seeking a competitive edge. Translation of: Jissen kokyaku kiten maaketingu. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781642731576
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Succeed Through Customer Knowledge: A Guide to Practical Customer-Originated Marketing
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