Competitive Advantage: Create Continuing Education That Is Profitable, Sustainable, and Impactful - Softcover

King CAE, Tracy

 
9781642793680: Competitive Advantage: Create Continuing Education That Is Profitable, Sustainable, and Impactful
Softcover
ISBN 10: 164279368X ISBN 13: 9781642793680
Publisher: Morgan James Publishing, 2019

Synopsis

Competitive Advantage helps leaders create a reliably profitable and sustainable learning portfolio that generates the sought-after impact.

Based on a proprietary 25-driver Scoreboard created by Tracy King CAE, Competitive Advantage helps clients develop a profitable and sustainable business that makes a measurable impact on the industries they represent. Workforce disruptions, new technologies, and tight budgets place enormous pressure on professional association continuing education teams. Old learning formats and pricing models are failing. The risk of irrelevance is imminent as competitors step into the market, creating targeted learning programs faster and cheaper. Not to mention that learner expectations are changing: what they want, when they want it, and how much they are willing to pay for it.

Competitive Advantage serves the professional association industry’s leadership. Tracy helps leadership determine what investments to make with a limited budget, learn the common mistakes associations make managing their learning portfolio, find key investments that differentiate a program from competitors, identify partnership opportunities that result in passive revenue streams, and so much more. Quick fixes feel good, but never produce lasting results. Competitive Advantage focuses on the things that do produce lasting results and the commitment required to develop a successful learning design.

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About the Author

As Chief Learning Strategist & CEO of InspirEd, Tracy King leverages over 20 years in the industry consulting with organizations on education strategy and learning design. She advises associations on how to grow a reliably profitable and sustainable CE business that transforms learners, specializing in the intersection of learning science and technology. She's a thought leader, invited speaker, author, and DELP Scholar. Tracy lives with family in Minneapolis, MN.

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Publisher
Morgan James Publishing
Publication date
2019
Language
English
ISBN 10 
164279368X
ISBN 13 
9781642793680
Binding
Paperback
Number of pages
182