Unsettled Disruption: Step-by-Step Guide for Harnessing the Evolving Path of Purpose-Driven Innovation - Hardcover

Rodriguez, Juana-Catalina

Hardcover

ISBN 10: 1646634446 ISBN 13: 9781646634446

Publisher: Juana-Catalina Rodriguez, 2021

Synopsis

Discover the Power of Disruptive Innovation and Transform Your Business Today
Reading 'Unsettled Disruption' will help you:
 

• Uncover the potential for disruption in your industry and stay ahead of the curve.
• Gain a solid understanding of disruptive innovation and why it is crucial for businesses.
• Learn from real-world examples of successful self-disruption and new-wave disruptors.
• Avoid the mistakes of companies that fail to handle disruption and thrive during unprecedented events.
• Receive the most relevant and practical information, including personal author experiences and extensive research on companies such as Netflix, Dollar Shave Club, Airbnb, Sony, Ferrero, Starbucks, Western Union, Kodak, Dell, IKEA, Getaround, and many more.

In Unsettled Disruption, you will discover:

① In the first part of this book, readers will gain a solid understanding of what disruptive innovation is and why it is crucial for companies to get it right. 

② The second part delves into the mechanisms that make a disruption possible at three levels.

• The external level considers the current industry trends and assesses the likelihood of Disruption. 
• The core level includes four key elements: job-to-be-done, value chain, business model, and technology. 
• The importance of a strategic purpose and how it can impact a business's success.

③ The third part explores practical insights and real-world examples from a wide range of companies. Unsettled Disruption showcases how incumbents have successfully become stronger through self-disruption and highlights the new wave of disruptors. Furthermore, readers will learn from companies that failed to handle Disruption as well as those that flourished during the unprecedented events.

What sets Unsettled Disruption apart is that it provides real-world examples and proven experience to help readers better understand and apply the concepts discussed. 
Transform your business and stay ahead in today's ever-changing world.

About this title

About the Author

Juana-Catalina is a serial intrapreneur and entrepreneur. She had developed multiple innovation projects in several industries, including fast-moving consumer goods, retail, financial services, mobile retail, cloud storage, digital identities, digital transformation, and social innovation across Asia-Pacific, Europe, Latin America, and North America.She is a startup advisor, author, and founder of JnC Nova. This company helps startups, intrapreneurs, and other innovators accelerate their development and grow their businesses by streamlining their innovation processes. Juana-Catalina is an executive coach for the Stanford GSB Seed-Stanford Institute for Innovation in Developing Economies and Stanford GSB LEAD for global executives and entrepreneurs.

Edition details

• Publisher: Juana-Catalina Rodriguez
• Publication date: 2021
• Language: English
• ISBN 10: 1646634446
• ISBN 13: 9781646634446
• Binding: Hardcover
• Number of pages: 230