Items related to The MSP Growth Funnel: A Complete Guide To Marketing...

The MSP Growth Funnel: A Complete Guide To Marketing & Selling Managed Services - Softcover

Clune, Kevin

  • 3.75 out of 5 stars
    20 ratings by Goodreads
 
9781661707422: The MSP Growth Funnel: A Complete Guide To Marketing & Selling Managed Services
Softcover
ISBN 10: 1661707424 ISBN 13: 9781661707422
Publisher: Independently published, 2020

Synopsis

Grow your brand, acquire new customers, and sell more IT Services.

After years of successes and failures in the IT and Marketing industries, Kevin Clune compiles everything he’s learned about customer acquisition into one easy-to-implement strategy which he details in The MSP Growth Funnel. He organizes this system into four stages, developed to accommodate the learned behavior of a Managed Services prospect and help MSPs of all sizes take a more intentional approach to their sales and marketing. Each stage of the funnel includes theoretical guidance, real-life examples, actionable tips, and worksheets to guide organizations while adopting this strategy to grow their business.

In this book, you will learn how to:

  • Choose the perfect target audience for your offering.
  • Create valuable marketing content that earns trust.
  • Build a list of engaged contacts that love your brand.
  • Identify which contacts are ready to buy your services.
  • Qualify prospects for the best company fit.
  • Differentiate yourself throughout your sales pitch.
  • Shorten the length of your overall sales cycle.
  • Transition your prospect to an on-boarded customer.
  • Increase the lifetime value of your customers over time.

    • "synopsis" may belong to another edition of this title.

    Publisher
    Independently published
    Publication date
    2020
    Language
    English
    ISBN 10 
    1661707424
    ISBN 13 
    9781661707422
    Binding
    Paperback
    Number of pages
    177
    Rating
    • 3.75 out of 5 stars
      20 ratings by Goodreads