A Way Out: The Hidden Fortune of Service - Softcover

Chettayar, Kris

Softcover

ISBN 10: 1662904193 ISBN 13: 9781662904196

Publisher: Gatekeeper Press, 2020

Synopsis

A WAY OUT: THE HIDDEN FORTUNE OF SERVICE

Personal setbacks. Professional challenges. Company obstacles. National dilemmas. They happen to everyone and have occurred in every generation throughout time. Sometimes they are the result of our choices, but a great many times, our situation is the result of things outside of our control. The year 2020-2021 is a good example.

A Way Out: The Hidden Fortune of Service, written by an executive and consultant to Fortune 1000 companies, details the mindset and practices of the richest individuals, businesses, and nations in the world. It takes the reader on a journey into the central driver of wealth and provides the science and techniques to harness it for personal and professional success in any circumstance. The book gives an inside view of ordinary people who have lifted themselves out of challenging circumstances to achieve extraordinary things.

Key topics covered in the book:

• Insight into the mindset and practices of richest individuals, businesses, and nations
• Details of the financial, emotional, and health benefits of service and the science behind it
• Review of research into how service can actually help combat viruses and many diseases
• Presents the billionaire mindset that led to an empire built from trash, and ways to leverage it
• Skills for engaging and serving people that will help you succeed in any profession

This is a must-read for people and businesses who are looking to find a way to survive and thrive in any economic situation because it isn’t over until it’s over. There is still time to re-write your fortune.

There is A Way Out!

About this title

About the Author

Krishna Chettayar has worked as an executive and consultant for some of the largest Fortune 1000 companies in the world. His work has helped companies generate billions of dollars in revenue annually. Chettayar completed a master's in management and engineering and a master's degree in marketing and data science from Northwestern University. He graduated from California State University, Fullerton, with a Bachelor of Arts in marketing. Chettayar can be reached at chettayar@ignitionpoint-llc.com.

From the Inside Flap

THE STORY BEHIND THE BOOK

I spent most of my career helping companies build products and services to serve the needs of everyday consumers like you and me. In the process, I became expert at identifying the determinants of new product success, and the sales and marketing programs to promote them. From all the data I analyzed, it became clear to me that a "service mentality" is at the heart of success in any business endeavor. However, I wondered if this same principle applied to personal success, so I set course to find out.

The year was 2008 when I conducted a proprietary research study to determine if a "service mentality" could explain why one person was more successful compared to another. The results of the study were surprising. Those who were great at identifying the needs of others had a greater net worth.

I wondered if there were benefits to service beyond the obvious economic ones, so I broadened my research. I was astonished to learn that service had a substantial impact on fighting diseases, and that even witnessing an act of service would raise the level of immunoglobulin A in your blood, which fights bacteria and viruses like COVID-19. Service was also an antidote to depression, and other ills.

The list of benefits was growing, and the benefits of service became clear to me. However, it had taken me two master's degrees, 15 years of professional experience, and millions of dollars in market research to figure it out.

It all seemed like my little secret, and I didn't think much about it until The Great Recession hit. It was then I felt I had to share what I discovered.

I began writing A Way Out: The Hidden Fortune of Service in late 2008 with the express purpose of helping people and businesses survive the economic and emotional impacts of the financial crisis we faced at the time. By the time I was done writing the first draft of the book it was 2011 and the world was in full recovery. I thought the book wasn't needed anymore so I placed it on the bookshelf, and I forgot about it.

In January of 2020 I felt something deep inside me tell me it was time publish "A Way Out." This year, I felt, the book was going to be important, so I pulled it off the shelf and began editing it. Then, in February 2020, COVID-19 hit and all hell broke loose. The Great Repression had begun.

People were dying. The stock market collapsed. Soon thereafter we were in social lockdown, businesses were forced to close, and unemployment was spiking to levels not seen since The Great Depression. I watched people everywhere desperate, wondering how they were going to get by and survive.

I kept editing A Way Out until it was finally ready to be published. And though it's the end of 2020, I did my best to get it out as fast as I could. However, the value of the book's message transcends the immediate ills we face.

The book provides a blueprint for people and businesses to use in any economic circumstance to survive and thrive. Because all is not lost. There is still time to re-write your Fortune. There is "A Way Out!"

Edition details

• Publisher: Gatekeeper Press
• Publication date: 2020
• Language: English
• ISBN 10: 1662904193
• ISBN 13: 9781662904196
• Binding: Paperback
• Number of pages: 212