Items related to Antecedents and Outcomes of Employee-Based Brand Equity...
Antecedents and Outcomes of Employee-Based Brand Equity (Advances in Business Strategy and Competitive Advantage) - Hardcover
- PublisherBusiness Science Reference
- Publication date2022
- ISBN 10 1668436213
- ISBN 13 9781668436219
- BindingHardcover
- LanguageEnglish
- Number of pages324
- EditorBari Muhammad Waseem, Abrar Muhammad, Alaverdov Emilia
Other Popular Editions of the Same Title
Search results for Antecedents and Outcomes of Employee-Based Brand Equity...
Stock Image
Antecedents and Outcomes of Employee-Based Brand Equity (Advances in Business Strategy and Competitive Advantage)
Published by
Business Science Reference, 2022
ISBN 10: 1668436213
ISBN 13: 9781668436219
New
Hardcover
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # ABLIING23Mar2811580321985
Quantity: Over 20 available
Stock Image
Antecedents and Outcomes of Employee-Based Brand Equity
Print on DemandSeller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9781668436219
Quantity: Over 20 available
Stock Image
Antecedents and Outcomes of Employee-Based Brand Equity
Print on DemandSeller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9781668436219
Quantity: Over 20 available
Seller Image
Antecedents and Outcomes of Employee-Based Brand Equity
Published by
Business Science Reference, 2022
ISBN 10: 1668436213
ISBN 13: 9781668436219
New
Hardcover
Seller: moluna, Greven, Germany
Seller rating 5 out of 5 stars
Gebunden. Condition: New. Explores the antecedents and consequences of employee-based brand equity from different perspectives and different artifacts of employee-based brand equity. This book highlights the importance of brand equity from a human resource management perspective. Seller Inventory # 596670001
Quantity: Over 20 available
Seller Image
Antecedents and Outcomes of Employee-Based Brand Equity
Published by
Business Science Reference, 2022
ISBN 10: 1668436213
ISBN 13: 9781668436219
New
Hardcover
Seller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Branding and human capital are considered a firm's most important assets, and the development of these intangible assets is a particularly challenging and important management task for human resource managers and marketers. Employee-based brand equity is a key advantage for the organization and an important part of the brand-based evaluation. To develop an effective and strong employee-based brand equity, firms need to focus on the perceptions of employees and promote positive attitudes about affiliation with the firm. Antecedents and Outcomes of Employee-Based Brand Equity explores the antecedents and consequences of employee-based brand equity from different perspectives and different artifacts of employee-based brand equity. This book highlights the importance of brand equity from a human resource management perspective. It further highlights the ways in which brand equity can be fruitful in understanding and learning different theories and concepts with the interaction of different industries and culture. Covering topics such as employee retention, psychological capital, and brand experience, this premier reference source is an indispensable resource for corporate offices, human resource managers, business leaders and managers, governmental organizations, marketing professionals, customer service professionals, libraries, students and educators of higher education, researchers, and academicians. Seller Inventory # 9781668436219
Quantity: 1 available
Stock Image
Antecedents and Outcomes of Employee-Based Brand Equity
Published by
Business Science Reference, 2022
ISBN 10: 1668436213
ISBN 13: 9781668436219
New
Hardcover
Seller: Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Brand New. 297 pages. 11.00x8.50x0.75 inches. In Stock. Seller Inventory # x-1668436213
Quantity: 2 available