Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-digital Era (Advances in Marketing, Customer Relationship Management, and E-services) - Hardcover
Synopsis
"This book focuses on concepts, theories, and analytical techniques to track consumer behavior change for the sake of better decision making among businesses, covering various techniques such as opinion mining, behavioral and social media analytics usingmachine learning, deep learning, ensemble learning, and emotional intelligence"--
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Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era
Published by
Business Science Reference, 2022
ISBN 10: 1668441683
ISBN 13: 9781668441688
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Consumer Behavior Change and Data Analytics in the Socio-Digital Era
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HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9781668441688
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Consumer Behavior Change and Data Analytics in the Socio-Digital Era
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Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-digital Era (Advances in Marketing, Customer Relationship Management, and E-services)
Published by
Business Science Reference, 2022
ISBN 10: 1668441683
ISBN 13: 9781668441688
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Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era
Published by
Business Science Reference, 2022
ISBN 10: 1668441683
ISBN 13: 9781668441688
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Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Condition: New. Seller Inventory # 44369174-n
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Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era
Published by
Business Science Reference, 2022
ISBN 10: 1668441683
ISBN 13: 9781668441688
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Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era
Published by
Business Science Reference, 2022
ISBN 10: 1668441683
ISBN 13: 9781668441688
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Consumer Behavior Change and Data Analytics in the Socio-Digital Era
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
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Hardback. Condition: New. The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians. Seller Inventory # LU-9781668441688
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Consumer Behavior Change and Data Analytics in the Socio-Digital Era
Published by
Business Science Reference, 2022
ISBN 10: 1668441683
ISBN 13: 9781668441688
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Seller: moluna, Greven, Germany
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Focuses on the concepts, theories, and analytical techniques to track consumer behaviour change. The book presents multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behaviour shifts and improve decision ma. Seller Inventory # 596670125
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Consumer Behavior Change and Data Analytics in the Socio-Digital Era
Seller: Rarewaves.com UK, London, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: New. The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians. Seller Inventory # LU-9781668441688
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