Measuring Consumer Behavior in Hospitality for Enhanced Decision Making - Softcover

Softcover

ISBN 10: 1668466082 ISBN 13: 9781668466087

Publisher: IGI Global, 2023

Synopsis

To improve the hospitality and tourism services provided to customers, it is necessary for managers to acquire knowledge about their customers' and prospects' journeys in order to give back to customers in the form of new offerings such as adequate products, services, and user design experiences according to the characteristics of potential consumers. Only in this way will it be possible to innovate consumer experience in the hospitality sector. Measuring Consumer Behavior in Hospitality for Enhanced Decision Making studies online consumer behavior along with other complementary marketing, hospitality, and tourism disciplines, thus gaining a holistic view of the current consumption during the COVID-19 context, which led to structural changes during the digital customer journey touchpoints. Covering topics such as e-commerce websites, price-setting strategies, and intellectual capital, this premier reference source is ideal for entrepreneurs, executives, managers, business leaders, government officials, marketers, students and educators of higher education, librarians, researchers, and academicians.

Edition details

• Publisher: IGI Global
• Publication date: 2023
• Language: English
• ISBN 10: 1668466082
• ISBN 13: 9781668466087
• Binding: Paperback
• Number of pages: 324
• Editor: Ramos Célia M Q, Sousa Carlos M R, Matos Nelson M S