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MARKETING MANAGEMENT [Paperback] [Jan 01, 2015] PROF. JEMARCUS MARSHALL AND PROF. LIAM BABICKA - Softcover
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Synopsis
In this textbook, we discuss the marketing management. Marketing management is a business discipline which focuses on the practical application of marketing techniques and the management of a firm’s marketing resources and activities.
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- PublisherARCLER PRESS
- Publication date2015
- ISBN 10 1680940252
- ISBN 13 9781680940251
- BindingPaperback
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