Synopsis
Business as we know it is under pressure, and nowhere is that pressure more pronounced than in the IT organization. The customer experience has completely changed. The expectation of what they should get from their vendors has changed as well. Everything needs to be dynamic, always on, always mobile. They expect a personalized service. And if they don’t get what they want, they will move on and take their business with them. But that is not the only pressure point on the modern business. The barrier of entry into almost every market has evaporated. With major disruptions happening in financial services, retail and healthcare, no company is too big to have the rug pulled from under them. In response to these pressures businesses are turning to technology to help them move faster and deliver more to their customer. There is an increased need to bring in best-of-breed cloud applications, mobile applications that drive better customer experiences and better, faster ways of connecting with partners and suppliers. The business is lured by purpose built applications that help them do their jobs more efficiently. The role of IT and integration today is, "How do I get these connected quickly without making a mess? How do I move information between these different systems to better run my business?" This book is designed to help you think about what an API-Led Connectivity strategy would mean inside your organization. How will you start to change and redefine the role of IT in your organization? What are the measurable outcomes? How can you create an environment open to change? Change is not easy, but it is necessary. This is enterprise Darwinism. If you create this new kind of new enterprise, you will find that your customers are happier, you can open up new streams of revenue, and transform your business.
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About the Author
Ross Mason wants to live in a world where connecting applications is seamless, easy and fast. As a founder of MuleSoft, Ross makes connecting data, applications and devices simple, and has built a great company while doing it. He has been recognized as one of the The 22 Most Important People in Silicon Valley's Enterprise Tech Scene, one of the Most Important People in Cloud Computing by Business Insider and one of the Top 10 Innovators & Influencers by InformationWeek. Prior to MuleSoft, Ross was Chief Executive Officer of SymphonySoft Limited, an EU-based company providing services for large-scale integration projects. Previously, Ross was Lead Architect for RaboBank and played a key role in developing one of the first large-scale ESB implementations in 2002. He has also worked with NatWest Bank, Credit Suisse and UBS. Ross holds a BS (Hons) in Computer Science from Bristol, UK.
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